Google

1. products

1.1. google glass

1.2. google chrome

1.3. gmail

2. well known

2.1. incredibly popular

2.2. no.1 search engine

2.3. costly to advertise with

3. wide variety of options

3.1. google scholar

3.2. google images

3.3. google drive

4. easy to use

4.1. available in multiple languages

4.2. clean layout

4.3. wide variety of search results