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5 Musts for Future Brands by Mind Map: 5 Musts for Future Brands
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5 Musts for Future Brands

Have A Point

One word equity

Is your positioning statement robust?

Does your frontline recognize it

Be Beautiful

I mean BEAUTY!

"Gooorgeous" comes straight from the guts

Aesthetics is the opposite of anaesthesis

Be Open

Transparency is now conditional for trust

Customers want to be co-workers

And they hate it to be ignored

Inconvenient interfaces = opacity = "f*** off"

Like a Cloud

The center is the brand's idea

Consumers, talent, shareholders

Your frontline is the brand for the customer

Brands are managed bottom-up

In all likelihood, your CEO is no Steve Jobs

Make Me Happy (nothing less)

Everything less is a commodity, not a brand

Literally, somatically

You can do it

If you have no idea, try BEAUTY