o2o Intro Video

1. Store Owner Starts Their Day: iPad

1.1. Checks Weather (context)

1.2. Marks Patio As Closed (quality and freshess of contet)

1.3. Run's In-store RainyDay Lunch Special (Awareness)

2. Owner or employee manager launches an end of day special bringing in extra customers helps move excess inventory: iPad

2.1. awareness, consideration, conversion

3. customers get notice of real time special from store: iPhone

3.1. conversion

3.2. customer shares special with friends: advocacy

4. Day ends, owner flips the "closed" switch (iPad) and the store shuts down (digitally and in real life)

5. owner does end of day review: reports, sets up for next day: desktop, iPad

5.1. modifies "special hours" and we see it update

5.2. owner engages social channels via dashboard, reviews reports

5.3. Dashboard Markup

6. Owner picks up supplies, shops, ... : iPhone

6.1. Pick's up supplies & reviews inventory list on iPhone (multi-screen)

7. Store employee/manager arrives and opens the store: iPad

7.1. Flips the "open switch" sign changes in store, website, mobile app.

7.2. Owner (still shopping) sees employees checking in and notices that everyone is there who is on the schedule

7.3. Reviews and responds to online reviews and social channels (consideration)

7.4. Creates reward for checking in today only (consideration)

7.5. Owner is notified that store is open

8. Employee is serving customers (iPad)

8.1. owner is notified of VIP in the house (customer checked in : iPhone)

8.2. Customers are making purchases (conversion)

8.3. customer get's a virtual punch notice with purchase (loyalty)

9. Lunch Time: Consumer are looking for deals

9.1. our store shows up as a sponsored deal (Explore) : Awareness/Consideration

9.2. Show on Desktop and Mobile App: 2 Friends/Advocacy