1. Snackable, short-form videos
1.1. Problems
1.1.1. Shorter span of consumers attention
1.1.2. Lack of consumers time for extensive content in fast paced environment
1.2. Solutions
1.2.1. Highly engaging short-form video content
1.2.2. Use machine learning tools to personalize content format for each viewer
2. Super apps set super (app) expectations
2.1. Problems
2.1.1. Apps not functional enough, lack of features
2.2. Solutions
2.2.1. Create a super app with a range of different features wrapped into one
2.2.2. Concentrate on user experience
3. Augmented reality experiences
3.1. Problems
3.1.1. Lack of physical movement due to online shopping
3.1.2. High consumer demand for immersive experiences
3.2. Solutions
3.2.1. Start creating and testing immersive experiences with Augmented reality
4. It's Gen Z's world (we're just living in it)
4.1. Problems
4.1.1. New generation is more demanding when it comes to navigating through internet and their needs are often not met
4.2. Solutions
4.2.1. Prioritize relevance and authenticity and embrace diversity
4.2.2. Create platforms that are dynamic and highly visual
5. More Inclusive media Planning
5.1. Problems
5.1.1. Media planning should offer a more familiar environment to its audience
5.1.2. Inadvertent bias can get in the way
5.1.3. People don't always engage fully and consume the full breatdh of content
5.2. Solutions
5.2.1. Lifting keywords and topic exclusions that contain potential biases
5.2.2. Proactively investing voices and publishers
5.2.3. Carry audits of the media plan
5.2.4. Assess whether the intended impact/intended audience is reached through the mix of channels and publishers
5.2.5. Explore and consider actions that could support underrepresented communities
6. Advertising with a purpose
6.1. Problems
6.1.1. Brands should prioritise sustainability and offer more sustainable choices to customers
6.1.2. High amount of waste in society
6.1.3. The misuse of ‘purpose’ for commercial gain
6.2. Solutions
6.2.1. Make sustainable choices more manageable
6.2.2. Align promises with actions and focus on greater purpose
6.2.3. Reduce environmental footprint
7. Privacy and peace of mind
7.1. Problems
7.1.1. Lack of consumer trust due to fear of privacy violations and data theft
7.1.2. People not having enough control over their data
7.1.3. Scepticism towards digital marketing
7.2. Solutions
7.2.1. Respect customers privacy
7.2.2. Provide accessible and understandable tools for managing privacy