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Andy Traub's Self-Publishing System by Mind Map: Andy Traub's Self-Publishing
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Andy Traub's Self-Publishing System

Understanding the system

Getting attention

Don't ask people to launch for you

Do include people in the process

Be generous

Get emails early and reward immediately, Leadpages, Mailchimp

Getting feedback before you publish


Google Forms

Building reciprocity through generosity



Gathering reviews before launch


Google Forms

Creating a solid home base

Home page



Media page

Reviews page

Extras page

Creating a dynamic book


Artwork, Ecover Tool, Kindle, eProducts, Kindle, iBook, eProducts

Links in book

Tracking links with Pretty Links

Offering extras in exchange for emails

Links in book

Password protected page


Creating solid Amazon presence

Author page

Book page

Creating a conversation with your readers









Free time






Six Modules


2. Creating a site - Domain / Bluehost / Wordpress, Buy Domain, Take the free domain they give you and install your web sites at, Point domain's DNS to Bluehost - / DNS2.BLUEHOST.COM, Add domain to Bluehost, Domain add-on, Connect domain, Install Wordpress, Install on sub-domain of original domain u got free from Bluehost, Create custom username and password and SAVE, Bookmarks login page, Install Theme, Thesis install, Upload Thesis file via Appearance - Themes - Install themes - upload, Change custom-sample to custom via FTP, Domain, Web, Content, wp-content, themes, thesis_185, custom-sample, Marketer's Delight Theme, Upload files via FTP, Custom folder, MD folder + custom_functions.php, Upload .dat file, Thesis, Manage options, All options, Choose file, Upload, Thesis, Save Button, Use Default themes, Plugins, Pretty link lite, Create links that use your domain, Trackable - How many people / Total clicks, Allows you to fix links already in your book!, Uses, Link to Dropbox folder/files,, Create this for preview, Redirect it to a page on your site explaining the freebies are now closed, Bonuses delivered via link after they sign up for list, All files can be updated without having to resend them to anyone. Just replace them in the dropbox folder!, Freebie links,,,, Create link to your book on different platforms,,, Link to affiliate purchases, Ibooks has rules against this, Simple add pages or posts, Add multiple pages quickly, Reviews, Blog coverage, Professional reviews/endorsements, Reader reviews, Place to submit review (Google Form - PROMOTION Module), Press, Request a copy for review, Images for review, Book cover, Book image, Book on devices, Book description, Notable reviews, Pictures of you as author, Headshot, Natural shot, Contact, Contact form (Google Form), Link to email address - Share HTML for that, Blog/Home, Static page - Simple artwork and description of book, Video introduction to the book, Reader reviews/testimonials with headshots, Videos, Bonus Materials, Tell them where to go in the book to get them, Sell extra bonus materials here, Akismet, Audio Player, WP Database backup, Sends you back up of site every day/week to your email inbox, Creat filter in Gmail for that

5. Create artwork - Pixelmator, Buy an image, Gives you total control on how to use it, If you don't buy it and make money from it you're stealing, Picture sites to purchase images

7. Get visitor's emails - LeadPlayer / Optin Skin

3. Distributing free copies - Freebies with Pretty Links + Dropbox

4. Gather emails - Mailchimp gather


6. Create marketing materials -Ecover tool

10. Testimonials, reviews & feedback - Google Forms Testimonials/Reviews


11. Create a powerful Kindle Author page, Description, Link to site/blog/twitter, Multiple photos, author central

12. Robust Kindle Book page, Cover art (Kindle size), Easy to read on small screen, Make bonuses obvious, Author isn't as important as message, Book description, Bold and bullets, Editorial Reviews, Write them for them, Formatting, Regular, Bold name and link and title, They show up first!, Use related authors, Make them brief, More about their name than their review, From The Author, Make it personal, Bullets and bold, They'll truncate it, Publisher, Made mine up, Make it scalable, Make it part of your brand, Don't use your URL


9. Pretty links inside book, Reasons, Allows you to track users/clicks, Allows for changing links in the future, Creates a more dynamic user experience, Branded links help with brand identity, Endorsers, Audio, Affiliate links books, Facebook Group, Your story / Your question links

8. Write your book - Scrivener, Kindle Book, Composition tips, Compose view, Word targets, Formatting, Sections, Chapters, Formatting inside sections, Links, Assembling book, Cover, Page breaks, Chapter headings automatic from names, Export kindle/iBook, Cover, File type, Export PDF, Image placement, File type


13. Delivering bonuses with Mailchimp