Zirtual – US-based virtual assistants. ($97-$997 per month)

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TextExpander – Paste frequently used text and pictures into documents, emails, and text fields by simply typing an abbreviation. ($34.95)

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Boomerang\n – A Gmail plug in that allows you to schedule emails. You can also \nreceive reminders to follow up on an email you sent if the other person \ndoes not reply. (Free)

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MailChimp\n – A service to design and send mass emails. (Free if you have less than\n 2,000 subscribers and send less than 12,000 emails per month)

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The 22 Immutable Laws of Marketing – This book provides critical insights on how best to position your product amongst the competition. ($11)

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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing\n – A must read for anyone doing any form of marketing. The sections on \npricing and copywriting will be incredibly helpful as you craft your \nemails, video script, and Kickstarter page. ($17)

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Custom Kickstarter dashboard\n – We built this Chrome extension to manage our Kickstarter campaign. \nYou can see your Kickstarter, Facebook and bit.ly metrics, as well as \ntweets and press. All updated in real time. You can even see Klout \nscores of people tweeting about you and reply right from the dashboard. \n(Free)

KickStarter