Pica System V2 Feasibility

Get Started. It's Free
or sign up with your email address
Rocket clouds
Pica System V2 Feasibility by Mind Map: Pica System V2 Feasibility

1. Software

1.1. Updating Management Server

1.1.1. Updated GUI

1.1.2. Improved LOG file viewing

1.1.3. Improved Error Tracking

1.1.4. Condensed Dashboard

1.1.5. Redesigned Playlist Timeline

1.2. Automated User Interface

1.2.1. Client Generated Video Files

1.2.2. Increases Potential Customer Base

1.2.3. Simple Library of Video Templates

1.2.4. Update Library Regularly

1.2.5. Ease of Access Encourages Repeat Business

1.3. Updated Client/Vehicle Application

1.3.1. New algorithm for GeoAd's

1.3.2. Integration of E-Coupons & QR codes

1.3.3. Streamline next stop information

2. Hardware

2.1. Exterior Display

2.1.1. LED panel

2.1.2. Windows phone OS

2.1.3. Custom Housing design

2.1.4. Integration to on-board power

2.1.5. Installation Feasibility

3. Market Research

3.1. Existing Operators

3.1.1. Lack of external displays

3.1.2. Handful of successful digital operators

3.2. Traditional VS Digital

3.2.1. Digital offers more metrics

3.2.2. Traditional Out of Home is slowing

3.3. DooH VS Online

3.3.1. How can DooH provide metrics

3.3.2. What are the implications of using cameras

3.4. Potential Customers

3.4.1. Are we in TV or OOH

3.4.2. Large Scale Launch

3.4.3. Captive Audience vs TV

3.4.4. Pure drive-time audience

4. Interactive & Location Based Advertising

4.1. GeoAds

4.1.1. Triggered Internal & External

4.1.2. Opportunites to access coupons/vouchers

4.1.3. Engage at point of purchase

4.1.4. New market from small businesses

4.2. Smartphones

4.2.1. Interact in Real-Time

4.2.2. Interactive games/quiz

4.2.3. Digital Screen Reminds users about the app

4.2.4. Collect vouchers on bus to redeem in stores

5. Patent Issues

5.1. Lite Logic

5.1.1. Link to Patent