Political Science 2150
by Patrick Leyshon
1. Key Terms in Polling
1.1. Sampling: a mathematical process.
1.2. Target Population: group of individuals you are interested in knowing something about.
1.3. Random: every member of the population has an equal chance at being chosen for the sample.
2. Polling Techniques
2.1. Question Wording: the way pollsters askquestions.
2.2. Leading Question: phrasing a question in a certain way can help direct a respondents answer in the way the researcher wants.
2.3. Loaded Words: different words used to represent the same concept, can produce different results.
3. Types of Polls
3.1. Benchmark
3.2. Tracking
3.2.1. INS to insert (Windows)
3.2.2. TAB to insert (Mac OS)
3.2.3. ENTER to add siblings
3.2.4. DEL to delete
3.2.5. Press F1 to see all key shortcuts