Culture

1. Competitions

1.1. Win a tour of the factory

1.2. Write an article for Culture

2. Increase readership & awareness

2.1. Email

2.2. Hardcopy

2.3. Website

2.4. Blog

2.5. Social

3. Capture younger scientists

3.1. Link to STEM

3.2. Send to universities, colleges and schools

3.3. Competition for younger scientists to write a blog post of 'micro' article

4. Content

4.1. Food

4.1.1. Retailers

4.2. Pharmaceutical

4.2.1. Phamacists

4.3. Clinical

4.3.1. Doctors, nurses

4.4. Company News

4.4.1. Day in the life

4.4.2. Where to find use next; trade-shows, conferences etc

4.4.3. Community Action Council

4.4.4. Link to STEM

4.5. Spotlight on...

4.5.1. Good bugs, bad bugs, clever bugs!