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Social Media in Wineries by Mind Map: Social Media in Wineries
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Social Media in Wineries

Why is Social Media good business?

Social media growth statistics

More sales

Success stories

ROI, Current Marketing costs, SM costs, Projected growth

Long tail WOM

Participate in your brand conversation

Keep control of your brand

Broader reach, more sales

Why is Social Media a good fit for wineries?

Apeal of stories

Easy to find true voice

Passion of wine makers

Wine makers have great content

Wine club built in critical mass of followers

Wine club members good advocates

Why can't Soical Media be ignored?

Converstion happening without you

Loosing control of brand

No way to communicate

Lost business

What are Social Media best practices for wineries?

Efficiency

Managing the conversation

Listening

Engaging

Single social media platform

Connect to others

Step by step

Integrated Tools

True voice

Update consistantly

Great content

Your own Social Network

Creating

Managing

Building

Engaging

What is Social Media

Markets are conversations

Horizontal Forums

Twitter

Facebook

LinkedIn

Vertical Forums

Wine2.0

Corporate Communities

Snooth

Your own Social Network

Features

Personalization Profile

Connect and communicate

Do something useful