Social Media in Wineries
by Richard Treadway
1. What are Social Media best practices for wineries?
1.1. Efficiency
1.2. Managing the conversation
1.2.1. Listening
1.2.2. Engaging
1.3. Single social media platform
1.3.1. Connect to others
1.3.2. Step by step
1.3.3. Integrated Tools
1.4. True voice
1.4.1. Update consistantly
1.4.2. Great content
1.5. Your own Social Network
1.5.1. Creating
1.5.2. Managing
1.5.3. Building
1.5.4. Engaging
2. What is Social Media
2.1. Markets are conversations
2.2. Horizontal Forums
2.2.1. Twitter
2.2.2. Facebook
2.2.3. LinkedIn
2.3. Vertical Forums
2.3.1. Wine2.0
2.3.2. Corporate Communities
2.3.3. Snooth
2.3.4. Your own Social Network
2.4. Features
2.4.1. Personalization Profile
2.4.2. Connect and communicate
2.4.3. Do something useful
3. Why is Social Media good business?
3.1. Social media growth statistics
3.2. More sales
3.2.1. Success stories
3.2.2. ROI
3.2.2.1. Current Marketing costs
3.2.2.2. SM costs
3.2.2.3. Projected growth
3.2.3. Long tail WOM