Social Media in Wineries

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Social Media in Wineries by Mind Map: Social Media in Wineries

1. Why is Social Media good business?

1.1. Social media growth statistics

1.2. More sales

1.2.1. Success stories

1.2.2. ROI

1.2.2.1. Current Marketing costs

1.2.2.2. SM costs

1.2.2.3. Projected growth

1.2.3. Long tail WOM

1.3. Participate in your brand conversation

1.4. Keep control of your brand

1.5. Broader reach, more sales

2. Why is Social Media a good fit for wineries?

2.1. Apeal of stories

2.2. Easy to find true voice

2.3. Passion of wine makers

2.4. Wine makers have great content

2.5. Wine club built in critical mass of followers

2.6. Wine club members good advocates

3. Why can't Soical Media be ignored?

3.1. Converstion happening without you

3.2. Loosing control of brand

3.3. No way to communicate

3.4. Lost business

4. What are Social Media best practices for wineries?

4.1. Efficiency

4.2. Managing the conversation

4.2.1. Listening

4.2.2. Engaging

4.3. Single social media platform

4.3.1. Connect to others

4.3.2. Step by step

4.3.3. Integrated Tools

4.4. True voice

4.4.1. Update consistantly

4.4.2. Great content

4.5. Your own Social Network

4.5.1. Creating

4.5.2. Managing

4.5.3. Building

4.5.4. Engaging

5. What is Social Media

5.1. Markets are conversations

5.2. Horizontal Forums

5.2.1. Twitter

5.2.2. Facebook

5.2.3. LinkedIn

5.3. Vertical Forums

5.3.1. Wine2.0

5.3.2. Corporate Communities

5.3.3. Snooth

5.3.4. Your own Social Network

5.4. Features

5.4.1. Personalization Profile

5.4.2. Connect and communicate

5.4.3. Do something useful