1. Marketing
1.1. Branding
1.1.1. Logo and Corp. Design
1.2. Print Media
1.2.1. Industry Journals
1.2.2. Magazines
1.3. Online Media and Advertising
1.3.1. Affiliates
1.3.2. Banners?
1.3.3. PPC?
1.3.4. SEO
1.4. Social Media
1.4.1. Twitter
1.4.2. Facebook
1.4.3. YouTube
1.4.4. Other Outlets?
1.5. PR
1.5.1. in house?
1.5.2. agency?
1.6. Content and Messaging
2. Operations
2.1. Sourcing
2.1.1. supplier A
2.1.2. supplier B
2.1.3. Price negotiations
2.2. Manufacturing
2.3. Tracking and Shipping
2.3.1. Hanjin
2.3.2. Evergreen Marine
2.3.3. A.P. Moller - Maersk Group
2.4. Legal
2.5. Data Management and Reporting
2.6. Sales
2.6.1. Execution
2.6.2. Control
2.6.3. Feedback
2.7. Human Resources
2.7.1. Employee Benefits
2.7.1.1. see SOP
2.7.2. Company Policies
2.7.3. Dispute Resolution
2.7.4. Compensation Review
2.7.5. Employee Training
3. Website
3.1. Designer
3.1.1. Logo
3.1.2. Site
3.1.3. Packaging
3.1.4. misc items
3.1.4.1. email sig
3.1.4.2. letterhead?
3.2. Programmer
3.2.1. Programmer 2
3.2.2. Programmer 3
3.3. Content
3.4. SEO?
3.5. Security
3.5.1. SSL?
3.6. e-commernce solution
3.6.1. payment gateway
3.6.2. fraud
3.6.3. charge backs
3.7. company blog
3.7.1. Redirect subdomain
3.7.2. Setup wordpress
4. Finance
4.1. CFO!!!!
4.2. Accountant
4.2.1. Banking
4.2.2. Financial Records
4.2.3. Share Distribution
4.3. Accounting System
4.4. Taxes and Tax Law
4.5. Compensation
4.6. Stock Option Plan?
4.7. VC?
4.8. Potential Exits
4.8.1. IPO?
4.8.2. Acquisition
4.8.3. Organic Growth?