Social Shares
by Marcela Vivo
1. Link Building is less important
1.1. Penguin
2. Everyone is now a Publisher
2.1. Blogs
2.2. Forums
2.3. Social media
3. AuthorRank
3.1. Track writers accross platforms
3.2. Track where writers are published
3.3. Track how people interact with that content
4. Reading Social Signals
4.1. Facebook: Limited data
4.2. Google Plus
5. Engagement is key!
5.1. How are people responding to your content?
5.2. Do Influencers engage with you?
