Tamatanga

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Rocket clouds
Tamatanga by Mind Map: Tamatanga

1. Off line

1.1. Food bloggers in the location event

1.1.1. Leeds

1.1.1.1. @leedsguide - 16,146 followers

1.1.1.2. @gordomanchester - 7,144

1.1.1.3. @Leedsgrub - 3,880

1.1.2. Cambridge

1.1.2.1. @businesshubmark - 2,999

1.1.2.2. @lazygiraffe - 2,661

1.1.2.3. @jennysheltoncam - 1,491

1.1.2.4. @Cambridge_Style - 1,313

1.1.3. Nottingham

1.1.3.1. @josepicardo - 6,450

1.1.3.2. @Caroline_Stocks - 4,580

1.1.3.3. @hitnottingham - 905

1.1.3.4. @NTUFoodSciences - 637

1.2. Student social/sports teams

1.2.1. Rugby

1.2.2. cheerleaders

1.2.3. giving free meal & share socially

1.2.4. lets staff get used to a buy night

1.3. Free Samples

1.3.1. make small easy to eat portions and offer in the street of the new restaurant

1.3.1.1. Jamie Oliver's did this when open and was popular

1.3.1.2. Gordon Ramsey does when at the curry lounge

1.3.1.3. Film to make a cool prom video to add to the website

1.3.2. Local Businesses

2. Target Market

2.1. age - 18 - 35/40

2.2. Middle Class

2.3. Creative

2.4. Tech savy

3. Website ideas

3.1. Just keep as 1 website - better to control and build the brand

3.1.1. easy to expand in the future

3.2. Food photos - even though they don't like photo's i feel it's needed

3.3. calorie content - people want to know

3.3.1. maybe have healthy food too

3.4. Kids section of the site

3.4.1. games?

3.4.2. Fun things to do

3.5. Recipes and Videos

4. Online

4.1. Search

4.1.1. Keywords

4.1.1.1. Indian restaurant Nottingham

4.1.1.1.1. 210

4.1.1.2. Restaurant nottingham

4.1.1.2.1. 590

4.1.1.3. best restaurant nottingham

4.1.1.3.1. 73

4.1.1.4. indian restaurant nottingham

4.1.1.4.1. 210

4.1.1.5. nottingham restaurant

4.1.1.5.1. 210

4.1.1.6. restaurant deals in nottingham

4.1.1.6.1. 22

4.2. Social

4.2.1. Fan of the week

4.2.1.1. Red Hot world buffet

4.2.1.2. free meal for 2

4.2.2. Google+ cooking demos

4.2.3. Facebook posts are very text heavy - break up more images

4.2.4. post pictures of you enjoying your meal

4.2.4.1. free meal for 2

4.2.5. I think . would be best to oversee/look after day to day working

4.3. Paid

4.3.1. time of day

4.3.1.1. before 6 offer

4.3.1.2. quiet periods

4.3.1.3. link to maps

4.3.1.4. voucher codes

4.3.2. brand awareness

4.3.2.1. display in nottingham area

4.3.3. Mobile Adverts

4.4. Other

4.4.1. Vouchercloud

4.4.2. This is Nottingham food reviews

4.4.3. food blogers nottingham

4.4.4. Reviews

4.4.4.1. QR code on cutlery tidy to allow easy reviews

4.4.4.2. promote places to review

4.4.5. PR - all the good things they do

4.4.5.1. giving food away etc.

4.4.6. Curry of the week/month

4.4.6.1. currently hidden and not well promoted

4.4.6.2. why not have a tour of india

4.4.6.2.1. http://www.foodservicewarehouse.com/education/indian-curries-a-guide-by-region/c27600.aspx

4.4.6.2.2. http://www.pataks.ca/spicetour.asp

4.4.6.3. promotion through social avenues

4.4.6.3.1. could always create a nice buzz and PR

4.4.6.4. give people a taste of india

4.4.7. RCS - Real Company Shit

4.4.8. Time laps video of a day in the life of Tama

4.4.8.1. fun

4.4.9. Big Ass Content

4.4.9.1. Not generic articles

4.4.9.2. Promote through lessons learnt from Express

4.4.9.3. RCS

4.4.9.4. Cooking demos - recipes

5. Content

5.1. make the content fun and approachable not generic

5.1.1. example - http://www.modcloth.com/shop/dresses/how-intersecting-dress

5.1.1.1. good example of content which has been spoken about a lot lately

5.2. Seporate yourself from the competition

5.3. ? has a very good style of content which would go great with this website

6. About

6.1. Thali - Signature dish

7. New locations

7.1. Offline

7.2. online

7.3. website

7.4. social

8. Competition

8.1. Wagamama's

8.1.1. Social

8.1.1.1. facebook - http://www.facebook.com/wagamama

8.1.1.2. twitter - @wagamama_uk

8.2. Barburrito - http://www.barburrito.co.uk/

8.2.1. Similar target market - very good to compare

8.2.2. based in Leeds/manchester

8.2.3. new branch open - 2012 promotion - 07 Sep 2012 post

8.2.3.1. huge que great idea for promootion

8.2.3.2. maybe more a take away idea

8.2.4. nice website home page adds some USP's like Tama have

8.2.5. shows food images but looks fresh and is the image they are getting across

8.2.6. Social

8.2.6.1. twitter - @barburtweeto

8.2.6.2. facebook - http://www.facebook.com/BarburritoUK

8.2.6.3. really good social and would be used as a example of what tama can do

8.3. Curry Lounge

8.3.1. social

8.3.1.1. head chef has twitter which is promoted - @ArfanRazak

8.3.1.2. @TheCurryLounge

8.3.2. website very text heavy

9. Business Customers

9.1. approach big businesses near restaurant and take in samples of the food for the staff

9.2. Offer business lunch buffets

10. Kids

10.1. hind items in the wallpaper which they have to spot

10.2. make it more fun

10.3. slight promotion not massive

10.4. don't want to put off orignal customer base

10.5. characters - all square

10.5.1. Elephant

10.5.2. Monkey

10.5.3. Tiger

10.5.4. use these to play off ideas to promote to kids