Marketo Roadmap items
by Koen De Witte
1. Announced at the Marketo Summit, San Francisco. April 8-10 2013
1.1. This is just an FYI and not an officially published list
2. Calendar files for emails
3. Advanced Waitsteps
3.1. Wait until +/-
4. To be released this quarter
4.1. Box.net integration: Full asset management
4.2. SAP CRM 7.0 OD integration
4.3. Gmail plug in
4.3.1. eg send tracked email via Gmail
4.4. Email Analysis
4.4.1. Click Activity Heatmaps
4.4.2. decay graphs
5. Released during or after summer
5.1. Marketo Financial Management
5.1.1. integrated marketing spend vs return reporting
5.2. Multiple models
5.2.1. Use different models to segregate per BU and or product lines
5.3. Email scripting
5.3.1. Eg allows to integration with custom objects on contact level to personalize emails
5.4. Performance
5.4.1. Smart list performance up X30 to x100
6. Coming later in the year
6.1. Cobalt, Marketo's new touch compatible UI
6.2. Mobile email and landing page support
6.3. Mobile bi directional marketing
6.3.1. Great for location based marketing B2C scenarios
6.4. Performance improvement of "import & Synch"
6.5. Form 2.0
6.5.1. Html5, CSS, Mobile support, etc
6.6. Text Only emails
6.7. Shorter URLs
6.8. Customer Engagement Module
6.8.1. Tracks
6.8.2. New dashboard to measure nurturing effectiveness