1. **Prospect**
1.1. **Propect organic search**
1.1.1. Google Keyword search
1.1.2. Google EAN Seach
1.1.3. Google Image search/lens
1.1.4. Social search
1.1.5. Marketplace seller search
1.2. Qualify
1.2.1. Qualification types
1.2.1.1. A = High Potential
1.2.1.1.1. Directly goes to salesmanager
1.2.1.2. B = Mid range segment
1.2.1.2.1. From Inside sales to Salesmanager
1.2.1.3. C = Small low potential
1.2.1.3.1. Inside Sales
1.3. Introduction
1.3.1. Email
1.3.1.1. A klant > persoonlijk door salesmanger
1.3.1.2. B klant > persoonlijk door inside sales
1.3.1.3. C klant > Automation by Hupspot
1.3.2. Invite for videocall
1.3.3. Invite for Chat
1.4. Respons !? >> Lead Pipeline
2. **Lead**
2.1. **Requested Info**
2.1.1. Introduction Email
2.1.1.1. Thank you for.......
2.1.1.1.1. Via formulier op de website
2.1.1.1.2. Via Messengers (wa/fb/Inst.)
2.1.1.1.3. Via de chatfunctie op de website
2.1.2. Qualify
2.2. **Trade show contact**
2.2.1. **Subscribed on newsletter**
2.2.1.1. Introduction Email
2.2.1.1.1. Thank you for subscribing.....
2.2.1.1.2. Via nieuwsbrief systeem melding met gegevens naar Sales pipeline als Lead
2.2.1.2. Qualify
2.2.2. Follow up Email
2.2.2.1. Invite for videocall
2.2.2.2. Thank you for visiting.....
2.2.2.3. Invite for chat
2.2.3. Qualify
2.3. **Follower on socials**
2.3.1. Introduction Email/message
2.3.1.1. Thank your fo following....
2.3.1.1.1. Marketing geeft nieuwe volgers door aan inside sales (naam -website - prt screen)
2.3.2. Qualify
2.4. Qualify and go to Lead **pipeline**
3. **Lead sales pipeline**
3.1. Contact
3.2. Send info and offer
3.3. 1st Follow up
3.4. Lead promised to registrate
3.4.1. Send registration form
3.5. 2nd Follow up
3.6. Won - Made registration
4. **Registration**
4.1. **Contact- pre-sale starts**
4.1.1. Try to get a Videocall to get more detail info
4.1.2. Complete further data for match with crm
4.1.3. Inform about working methods, possibilities and conditions
4.1.4. Ask for specific needs
4.1.5. Point out latest products and sales section.
4.1.6. Guide them away from price comparing and show bestsellers and margin makers
4.2. **Follow up - not ordered**
4.2.1. Reminder Email
4.2.2. Personal contact to find out the reason
4.2.3. Follow up reminder
4.2.4. Make special offer
4.2.5. Follow up reminder
4.3. **Contact after-sale**
4.3.1. Personal thanks for first Order - explaining process
4.3.2. 10 days after order ask if everything is ok is, support needed? questions?
4.4. Made 1st order>> Active client
5. **Active client**
5.1. **Segmenting**
5.1.1. Based on clv and order frequentie
5.1.2. A , B , C clients
5.1.2.1. A, B = Sales managers C = Inside sales
5.1.2.1.1. A = hoge omzet en/of hoge order frequentie
5.1.2.1.2. B = medium turnover and/or low order frequency
5.1.2.1.3. C = low turnover and/or low order frequency
5.2. **Sales**
5.2.1. Sales pipeline
5.2.2. New product launches
5.2.2.1. Sales pipeline als campagne
5.2.3. Speciale sales themes
5.2.3.1. Sales pipeline als campagne
5.2.4. Based on client data
5.2.4.1. Signalen instellen als sales task naar crm
5.2.4.1.1. Omzetdaling
5.2.4.1.2. Product
5.2.5. Custom made to client
5.2.5.1. Campagnes bespreken
5.2.5.2. Stock clearence etc.
5.2.5.3. Special promotions
5.3. **Customer visit**
5.3.1. Purpose of visit in pipeline
5.3.1.1. What am I going to offer - what is goal?
5.3.1.2. Visit report
5.3.1.3. Target achieved?
5.3.1.4. After sales done
5.4. **After sales**
5.4.1. When purchasing new products ask how it runs whether we can support
5.4.2. Inquire at the product group level
5.4.3. Regular based
5.4.4. When purchasing from sales campaigns
6. **Sleeping client**
6.1. "sleeping basket" left alone
6.1.1. Signal as sales task
6.2. Longer as .xx. no order
6.2.1. Signal as sales task
6.3. **Re-activate**
6.3.1. find out why not active
6.4. **Reminders / Follow up**
6.4.1. Email reminder
6.4.2. Make an offer
6.4.3. Follow up reminder
6.5. **Personal approach**
6.5.1. Try to get a videocall
6.5.2. Make chat invite
6.5.3. Call
6.6. Re-activate? = to active client
7. **Sales Marketing**
7.1. **Lead generatie**
7.1.1. Nieuwe volgers op socials
7.1.2. Nieuwe nieuwsbrief inschrijvingen
7.1.3. Aanvragen via website en mail
7.2. **New product launch**
7.3. **Product & Brand promotion**
7.4. **POS Support to Clients**
7.5. *Personal Attentions*
7.5.1. Jarig / jubileum
7.5.2. Nieuwe winkel
7.5.3. Omzet gehaald -