Profit

1. Revenues

1.1. Customer

1.1.1. ease of purchase

1.1.2. suburban geography

1.1.3. value of products

1.1.3.1. pricing

1.1.4. brand perception

1.1.5. shipping experience

1.1.5.1. loyalt card

1.1.5.1.1. customer metrics

1.1.6. novelty

1.1.7. low level needs

1.1.8. availability of products

1.2. market share

1.3. non-food sales

1.3.1. store layout

1.3.1.1. furniture room

1.3.1.2. change rooms

1.4. food sales

1.4.1. flow food/non food

1.4.1.1. entrances

2. marketing

3. Cost

3.1. Staff

3.1.1. staff satisfaction

3.1.1.1. bonuses

3.1.2. morale

3.1.2.1. turnover

3.1.2.2. pay

3.1.2.3. shrinkage

3.1.2.3.1. security

3.1.2.4. training

3.1.2.4.1. development

3.1.3. incentive

3.2. Wastage

3.3. distributors

3.3.1. transportation

3.3.2. local products

3.3.3. global brands

3.4. ERP

3.4.1. access to info by staff

3.5. retail building stores

3.5.1. leases

3.6. staffed checkout

3.7. self checkout

4. E-commerce