Marketing de Planejamento

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Marketing de Planejamento by Mind Map: Marketing de Planejamento

1. Estratégias

1.1. Cooper (p.121)

1.2. Sandmann (p. 91)

1.3. Contrera (p. 01)

1.4. Kotler (p. 46; 58)

1.5. Senna (p. 78)

1.6. Corrêa (p. 62)

2. Conceito

2.1. Cooper (p. 04)

2.2. Contrera (p. 91)

2.3. Kotler (p. 14)

2.4. Senna (p. 33)

2.5. Corrêa (p. 18)

3. Processo de formação

3.1. Cooper (p. 17)

3.2. Sandmann (p. 24)

3.3. Kotler (p. 29)

3.4. Senna (p. 47)

4. Teorias aplicadas

4.1. Sandmann (p. 13)

4.2. Kotler (p. 119)

4.3. Senna (p. 93)

5. Evolução

5.1. Cooper (p. 33)

5.2. Kotler (p. 21)

5.3. Senna (p. 52)

5.4. Corrêa (p. 49)

6. Objetivos

6.1. Cooper (p. 177)

6.2. Contrera (p. 06)

6.3. Kotler (p. 62)

6.4. Senna (p. 09)

6.5. Corrêa (p. 35)