1. SEO Snippet Preview
1.1. SERP Preview & Edit
1.1.1. Title
1.1.2. Slug
1.1.3. Description
1.1.4. Thumbnail
1.2. Focus Keyword
1.3. Basic Check List
2. URL structure (Cấu trúc URL)
2.1. Multilang
2.1.1. travelbus.vn/en/... travelbus.vn/jp/... travelbus.vn/kr/...
2.2. Permalink
2.2.1. News
2.2.1.1. Page
2.2.1.1.1. travelbus.vn/%page-name%
2.2.1.2. Post
2.2.1.2.1. travelbus.vn/%post-name%
2.2.1.3. Category
2.2.1.3.1. travelbus.vn/%category-name%
2.2.2. Commerce
2.2.2.1. Search Page
2.2.2.1.1. travelbus.vn/%local-a-to-local-b%/
3. Meta Tag
3.1. Hreflang
3.1.1. Doc: https://developers.google.com/search/docs/specialty/international/localized-versions#html
3.2. Meta Tag
3.2.1. Open Graph
3.2.1.1. Home/Page/Round
3.2.1.2. Post
3.2.2. Dublin Core
3.2.2.1. Home/Page/Round
3.2.2.2. Post
4. Sitemap
4.1. Index Sitemap
4.1.1. Round Sitemap => travelbus.vn/round-sitemap.xml
4.1.2. Category Sitemap => travelbus.vn/category-sitemap.xml
4.1.3. Page Sitemap => travelbus.vn/page-sitemap.xml
4.1.4. Post Sitemap => travelbus.vn/post-sitemap.xml
5. Redirect 301
5.1. Search
5.1.1. https://travelbus.vn/booking/search/quy-nhon/ho-chi-minh => https://travelbus.vn/quy-nhon-to-ho-chi-minh
5.2. Page/Post
5.2.1. https://travelbus.vn/services/how-to-book => https://travelbus.vn/how-to-book
6. Schema (Structured Data)
6.1. Search Page
6.1.1. Trip BusTrip
6.2. News
6.2.1. Post (News Articles)
6.2.2. Page (WebPage)
6.3. Home Page
6.3.1. LocalBusiness