Self-referential Encoding -- Wikipedia

Excerpt:

Investigations into the relationship between memory and the self originated in the field of personality. Theorists held that an individual’s personality included something akin to a "directory" of traits attached to the self, and that the way they interact with others uses this directory as a template for predicting their behaviour. Traits can also be used to explain the past behaviour of oneself or others. Therefore, the "self" acts as an organisational agent for information in an individual’s world.

Self-referencing: 變不離道, 亂中有序