1. Corporate Communications
1.1. CEO Office
1.1.1. Annual Report
1.1.2. Annual General Meeting
1.2. Executive Team
1.2.1. Online Personal Reputation
1.2.2. Social Media
1.3. Communications Policies
1.3.1. Social Media Policy
1.3.2. Video and Photo Permissions Policy
1.4. Brand
1.4.1. Brand Standards
1.4.1.1. Collaterol
1.4.1.1.1. Official Logos
1.4.1.1.2. Official Photos
1.4.1.2. Manual
1.4.1.2.1. Editorial Guidelines for Print
1.4.1.2.2. Editorial Guidelines for Web
1.4.1.2.3. Media
1.4.1.2.4. Business Cards
1.4.1.2.5. Social Media Guidelines
1.4.1.2.6. Stationary
1.4.1.2.7. Email Signatures
1.4.2. Brand Growth
1.5. Social Media
1.6. Corporate Website
1.7. Corporate Messaging
1.8. Corporate Social Responsibility (CSR)
1.9. BUZZ
2. Development
2.1. Legacy Fundraising
2.2. Donation Brochure
3. Corporate Event Management
3.1. Public Events
3.2. Fundraising Events
4. Public Relations
4.1. Primary Stakeholders
4.2. Secondary Stakeholders
4.3. Partners
4.3.1. Shared Vision
4.3.1.1. Pastors in Mennonite Churches in region
4.3.1.2. The Reach Gallery - Telling Stories
4.3.2. Shared Faith
4.3.2.1. MCC
4.3.2.2. MEI
4.3.2.3. Mennonite Church of Canada - BC
4.3.2.4. Mennonite Brethren
4.3.2.5. Seniors Pastors
4.3.3. Shared Industry
4.3.3.1. Tabor Village
4.3.3.2. Elim Village
4.3.3.3. Baptist Housing
4.3.3.4. DHA
4.3.4. Shared Demographic (Seniors)
4.4. Vested Stakeholders
4.4.1. MBS Membership
4.4.1.1. Membership Strategy
4.4.2. Church Base
4.4.2.1. Pastoring Seniors Conference
4.4.3. Volunteers
4.5. Crisis Communications
4.5.1. Tactical Communications (Chris)
4.5.2. Media Communications
4.6. Events
4.6.1. Embracing Aging
4.6.2. Lifestory Telling
4.7. Media Relations
4.7.1. Christian Press
4.7.2. Secular Press
4.7.3. Online Media
4.8. Reputation
4.8.1. Online
4.8.2. Offline
4.8.3. Strategic Growth
5. Internal Communications
5.1. Intranet
5.2. Bulletin Boards
5.3. Dispensing Information
5.4. Employee Communication Policies
5.4.1. Social Media Policy
5.4.2. Internal Newsletters
5.5. Key Messages
5.6. Residents and Families
5.6.1. Menno TV
5.6.2. Communications
5.7. Townhall Meetings
5.8. Employee Orientation
5.9. Internal Marketing Campaigns
5.9.1. The Heart of Menno Place