One Big Idea: You Deserve to do more of what you love AND get paid well for it!
1. THEME 1: Clear Plan (sales and marketing system)
1.1. 7
1.2. Barrier 1: Don't know exactly how where revenue will come from
1.2.1. PODCAST: Solution Story (MONEY MOUNTAIN) - Is your revenue goal on a sticky note somewhere?
1.2.1.1. Social 1
1.2.1.2. Social 2
1.2.1.3. Social 3
1.2.2. Pipeling formula
1.2.3. Ultimate Revenue Calculator
1.3. Barrier 2: Unclear about offer (what to sell) and pricing (OFFER FORMULA)
1.3.1. PODCAST: Solution Story - How to create an offer no one can resist
1.3.1.1. Social 1
1.3.1.2. Social 2
1.3.1.3. Social 3
1.4. Barrier 3: Don't know how to grow and audience and engagement (MARKETING FORMULA)
1.4.1. LONG FORM: Solution Story - How many people do you need to attract to make your goals? The Ultimate Revenue Calculator
1.4.1.1. Social 1
1.4.1.2. Social 2
1.4.1.3. Social 3
2. THEME 2: The Know How (skills and processes)
2.1. Barrier 1: Sales conversion rates are low (SALES FORMULA)
2.1.1. Article : Solution Story - Sales Conversation Choreography - staying in step with your customer from beginning to end
2.1.1.1. Social 1
2.1.1.2. Social 2
2.1.1.3. Social 3
2.2. Barrier 2: Didn't know I needed to be a master communicator (MESSAGING FORMULA) (The Six Step Formula to Creating Compelling Content)
2.2.1. Article: Solution Story - There's a lot of noise out there, get your share of attention by being a thought leader
2.2.1.1. Social 1
2.2.1.2. Social 2
2.2.1.3. Social 3
2.2.2. Six Step Formula - Lead Magbnet
2.3. Barrier 3: Need to run List Building and Sales Event Funnels, but don't know where to start (LIST BUILDING EXTRAVAGANZA)
2.3.1. Podcast: Solution Story - Endless Benefits of Building a Bigger Audience
2.3.1.1. Social 1
2.3.1.2. Social 2
2.3.1.3. Social 3
3. THEME 3: A Clean Sales Mindset
3.1. Barrier 1: Not prioritizing marketing and sales - avoiding the uncomfortable (UNSTOPPABLE MINDSET))
3.1.1. Podcast: Solution Story - Getting comfortable with the uncomfortable - 3 step process
3.1.1.1. Social 1
3.1.1.2. Social 2
3.1.1.3. Social 3
3.2. Barrier 2: Not enjoying what you are doing, the energy of resistance vs. comittment (ULTIMATE SUCCESS WORKSHOP)
3.2.1. Workshop: Ultimate Success
3.2.1.1. Social 1
3.2.1.2. Social 2
3.2.1.3. Social 3
3.3. Barrier 3: Giving in to Hustle Culture expectations (ULTIMATE SUCCESS WORKSHOP)
3.3.1. Podcast: Solution Story - How to recognize and revise the hustle culture habits
3.3.1.1. Social 1
3.3.1.2. Social 2
3.3.1.3. Social 3