1. Customer experience
1.1. FUNNEL 1
1.1.1. Play video to introduce product
1.1.1.1. Need 1000 customers on first order to US warehouse
1.1.1.1.1. Create database of 1000 customers to get them ready for retargeting
1.1.1.2. First offer: Individual product for $19.99 with shipping included
1.1.1.2.1. Then move down to upsells
1.1.1.3. Email sent via aweber for joining subscription after thank you page
1.1.1.3.1. Upsell 1: Scented Candle bundle of 4
1.1.1.3.2. To Create the perfect ambiance for your sleeping environment
1.2. Shopify Account Will Be Made For The Customer At Login
1.2.1. Create A Personalized Account With Breathe.
1.2.1.1. To All Of Our Account Holders, We Constantly Help You Get A Better Sleep, Through Promotions and Recommendations To Make Your Sleep Better On A Daily Basis
1.2.2. Creates More Customer Loyalty And Easier Email Listing
1.3. Send Welcome email when email is collected
2. Geistesblitze
2.1. Here at Breathe we are committed to changing the world step-by-step to make it a better place that's why for every order we receive receive we vowed to plant a tree
2.2. Here at Breathe we are committed to saving the environment step-by-step that's why for every order we received we will and we must plant a tree to regrow and regenerate our world
2.3. So your Facebook ads manager to increase click through rate on all of the ads run you can also look at ROAS
2.4. Add click through rates to Facebook ads manager and then monitor that an return on ad spend
2.5. After that monitor conversion rate on the website and also monitor average order value and also lifetime or lifetime value
2.6. Add NextSmartShip page to website and let customers know about the eco friendly packaging
2.7. Give out 1000 NFTs for all new customers
2.8. Find satisfying video accounts on tiktok and get them to advertise our product in their videos
2.9. Giveaway for free and after you and a free melatonin vape too many many influences
2.10. Stop posting tick-tock's which I edited
3. Traffic sources
3.1. Email retargeting
3.1.1. Send a welcome email from funnel
3.1.1.1. Introduce them to our brand and what our mission is.
3.1.1.1.1. Generate UGC using emails
3.1.2. Hire email specialist
3.1.3. Use aweber
3.2. SMS RETARGETING
3.2.1. Sends a message when their order is going to arrive after they make their purchase
3.3. Cold calling shops with a script to sell bulk so they can make profit too
3.4. Instagram
3.4.1. Use canva to make content
3.4.2. Use sked social to plan content before posting
3.4.3. Exploit influencer marketing by sending out free product
3.5. Pinterest
3.5.1. Available to outsource or more knowledge needed
3.6. Tiktok ads
3.6.1. Use giveaways and controversial content to market
3.6.1.1. Can make videos of throwing puff bars away and promoting the NASTY NICOTINE movement
3.6.1.2. Make videos of putting stickers/posters around London after designing them on Canva to raise awareness
3.6.2. Order some product from fulfilment centre for marketing purposes to make videos
3.6.2.1. When product is ordered also make some orders for influencers to get UGC for promotions/funnels.
3.6.3. Can go around London interviewing people to try them just like Ripple (maybe even do fake interviews)
3.6.3.1. Use Tiktok ideas that Ripple already have any just reproduce them to get organic traffic to Instagram/link in bio
3.7. Snapchat Ads
3.8. affiliate marketing
3.8.1. anyone who buys into the crowd fund has an optertunity to earn 10% commission on any sales they make with us,
3.9. Influencer Marketing
3.9.1. Snapchat
3.9.2. Instagram
3.9.2.1. People that are well-known and influencial to promote my product for free
3.9.2.1.1. Write up email framework on what to send to people that are going to promote the product
4. Facebook Ads
4.1. Use a lot of User generated content and product demos to spark interest and get customers reeled in.
4.2. Run Videos Ads to 5 Different Audiences to Start to find out what works best
4.2.1. Insomnia
4.2.2. Excessive Daytime Sleepiness
4.3. Facebook Ad Structure
4.3.1. Hooks
4.3.1.1. Are you tired of being tired?
4.3.1.2. When was the last time you had a good night’s sleep?
4.3.1.3. Can’t sleep? Awake for hours?
4.3.1.4. Breathe kept popping up in my social media feeds, so I was like, let’s try this out
4.3.1.5. Have trouble sleeping still?
4.3.1.6. Are you stressed out and can’t sleep for hours?
4.3.1.7. Does your anxiety keep you up till 3AM?
4.3.1.8. Do you work night shifts and need a way to fall asleep in the daytime?
4.3.1.9. Why should you get Breathe?
4.3.1.10. Tired of staying up till 3 AM with your thoughts Bestie?
4.3.1.11. do you hate feeling like you wake up like this?
4.3.1.12. You'll be shocked at how fast you fall asleep
4.3.1.13. Insomnia
4.3.1.13.1. Late Night Anxiety
4.3.1.14. "I can't stop ordering these Melatonin Sleeping Diffusers"
4.3.1.15. Both Men and Women are Going Crazy for this Aromatherapy Device!
4.3.1.16. Do you find it hard to get up in the morning?
4.3.1.17. In search of a zen, tranquil relaxation experience?
4.3.1.18. Need a way to experience full relaxation every night?
4.3.2. Social proof
4.3.2.1. Product reviews from influencers
4.3.2.1.1. Get short clips and cut them up and A/B test them to find winners
4.3.2.2. "It really calms my anxiety, my stress and allows me to fall asleep when i want to"
4.3.2.2.1. I finally have control of when I sleep!
4.3.3. Problem
4.3.3.1. Anxiety
4.3.3.2. Can't sleep - insomnia
4.3.3.3. Coffee keeping you up at night?
4.3.3.4. Is your stress not letting you sleep?
4.3.3.4.1. Job/Work Stress
4.3.3.4.2. Problems in your family keeping you up at night?
4.3.3.5. Do you get a sudden burst of energy before you go to sleep?
4.3.3.5.1. And you can't fall asleep because of it?
4.3.3.6. Perfect for men and women that can't sleep or stay up too late
4.3.4. Demo
4.3.4.1. Need demonstration video that shows melatonin moving through body to brain like skeleton video, try find on youtube
4.3.4.2. Breathe in the Melatonin to create Suitable sleeping patterns
4.3.5. CTA
4.3.5.1. Try Breathe Melatonin today!
4.3.5.2. Two Day Shippign
4.3.5.3. A/B Test free shipping]
4.3.5.4. Get yours now!
4.3.5.4.1. Click the SHOP NOW button
4.3.5.5. Get 25% off and free shipping with our subscription plan!
4.3.5.5.1. Save with our subsciption plan
4.3.5.5.2. Ensure better sleep with our subsciption plan!
4.3.5.5.3. Use our subscription plan to get the sleep you deserve
4.3.5.5.4. Get 25% Off and Free Shipping with our Subscription Plan
4.3.6. Solution
4.3.6.1. Benefits
4.3.6.1.1. Clinically Proven
4.3.6.1.2. 5 Star Reviews
4.3.6.1.3. State of the Art
4.3.6.1.4. Automatic-inhale technology for easy use
4.3.6.1.5. Experience the Ultimate sleeping problem relief
4.3.6.1.6. Increases focus & concentration
4.3.6.1.7. Life Can feel good again
4.3.7. Ad copy ideas
4.3.7.1. Use melatonin to get better sleep and improve your life. Start Now!
4.3.7.2. The Internet's #1 way to relax + rest
4.3.7.3. Get the sleep you deserve with our state-of-the-art Handheld Melatonin Diffusers!
4.3.8. Hook, problem, solution, social proof, cta Hook, demo, social proof, cta Hook, social proof, demo, cta
5. Product LAUNCH
5.1. THE HINT Brainstorm and develop an offer to build anticipation and virality Build a “Coming soon” landing page for social shares (optional) Include an opt-in form on your “Coming soon” page to grow the email list Craft and send the “Hint” email to the list Share the “Hint” message to your social media accounts Run ads to promote the “Coming soon” page (optional) Create and send the “Coming soon” email to the list THE REVEAL Create an irresistible offer with urgency and scarcity Create and build your sales page (optional: change the "coming soon" page into the sale page if using the same URL) Set up your store/payment gateway and test the checkout flow Craft and send the “Reveal” email to your list Craft and send the “Closing” emailing to your list
6. Marketing Prospects
6.1. Hire or find influencers to make videos similar to that of this
6.1.1. Zum Anzeigen anmelden oder registrieren
6.1.2. Use the framework from the google document and implement it into your own detailed instuctions
7. Shopify
8. Supply
8.1. Around
8.2. kickstarter to raise funds to properly start up the business.
9. Financials
9.1. First 1000 Melatonin Bars
9.1.1. 1000 orders
9.1.1.1. Minimum return excluding upsells $20,000
9.1.1.2. $14.99 each
9.1.1.3. $4.99 shipping cost
9.1.2. Shipping cost around $3-5 per order: $3000-5000
9.1.2.1. Brings Minimum Return down to $15000
9.2. Cost Price: $2080
10. IDEAS
10.1. Start UK sales of 2% Breathe bars
11. Shipping
11.1. Bubble mailer bags
11.1.1. OEM
11.2. Stickers inside the bags for customer use
12. Potential employees
12.1. Tiktok management for content
12.1.1. Muhammad H.
12.1.2. https://www.upwork.com/freelancers/~01f765f25d433ee008/
12.1.3. https://www.upwork.com/freelancers/~0101111d3b7ac24620/
12.1.4. https://www.upwork.com/freelancers/~015cbe271f256af97f/
12.2. Influencer Outreach
12.2.1. https://www.upwork.com/freelancers/~01682b0d7aa629b80a/