SEO

1. SE friendly factors

1.1. Indexable Content

1.2. Crawlable Link Structure

1.3. Keyword Usage & Targeting

1.4. Keyword Domination

1.5. On-Page Optimazation

1.6. Keyword Abuse

1.7. Title Tags

1.8. Meta Tags

1.9. URL Structure

2. How people interact with SE

2.1. What users are looking for?

2.1.1. Transactional Queries

2.1.1.1. Action queries

2.1.2. Informational Queries

2.1.2.1. Seek information

2.1.3. Navigation Queries

2.1.3.1. Search queries

3. SE works by

3.1. 2 main factors

3.1.1. Indexing & Crawling

3.1.2. Providing Answers

4. When carried out

4.1. Increase in traffic

4.2. Increase number of pages traffic

4.3. Increase keyword search popularity & volume

5. Keyword Research

5.1. Resouce

5.1.1. Google Adwords’ Keyword Tool

5.1.2. Google Insights for Search

5.1.3. Google Trends Keyword Demand Prediction

5.1.4. Microsoft Advertising Intelligence

5.1.5. Wordtracker’s Free Basic Keyword Demand

6. Link Signals

6.1. Global Popularity

6.2. Local/Topic-Specific Popularity

6.3. Anchor Text

6.4. TrustRank

6.5. Link Neighborhood

6.6. Freshness

6.7. Social Sharing

7. Signal metrics

7.1. Ranking for Relevant Search Terms

7.2. Competitor's Backlinks

7.3. Number of Links on a Page

7.4. Potential Referral Traffic

7.5. Domain Authority

7.6. SEOmoz mozRank