Search Engines Operate (SEO)

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Search Engines Operate (SEO) by Mind Map: Search Engines Operate (SEO)

1. Best practices of Keywords

1.1. Use the keyword in the title tag at least once

1.2. prominently near the top of the page.

1.3. At least once in the alt attribute of an image on the page

1.4. At least once in the meta description tag

2. How SEO work?

2.1. crawling & indexing

2.1.1. 1. Decipher code

2.1.2. 2. Store selected pieces in massive hard drives

2.1.3. 3. Recalled later when needed for a search query

2.2. Providing answers

2.2.1. Return user and relevant result to the searcher's quary

2.2.2. rank those results in order of perceived usefulness.

3. How Do Search Engines Determine Importance?

3.1. Importance interprets "Popularity"

3.1.1. More popular means site/page/document contain more valuable information

4. How people interact with SEO?

4.1. 3 types of search queries users generally perform

4.1.1. Transactional Queries

4.1.2. Informational Queries

4.1.3. Navigation Queries

5. Basic of Search Engines

5.1. Limits

5.1.1. Search engines crawl the web

5.1.2. Search engines Interpret content

5.2. Keyword Usage and targeting

5.2.1. Engines store millions of web pages into smaller databases.

5.2.2. Makes retrieval of data faster

5.3. Keyword Domination

5.3.1. More specific your keywords, the better your chances of ranking based on less competition.

5.4. Keyword Abuse

5.4.1. "stuffing" keywords into text, the url, meta tags and links.

5.4.2. best practice is to use your keywords naturally and strategically

5.5. On-Page Optimization

6. What is SEO?

6.1. art and science of helping websites increase their visibility in major Search Engines

7. Why SEO?

7.1. Achieve top ranking

7.2. Increase web traffic

7.3. Increase revenue

8. PageRanking Factors

8.1. Keyword selection is KEY!

8.2. Keyword Density

8.3. Inbound links

8.4. Inbound links anchor text

8.5. HTML Page Title

8.6. Age of Domain name

8.7. Site Authority

8.8. Others

8.8.1. Page URL & Meta Tags

8.8.1.1. several ways to use meta robots to control how search engines treat a page

8.8.1.1.1. index/noindex

8.8.1.1.2. follow/nofollow

8.8.1.1.3. noarchive

8.8.1.1.4. nosnippet

8.8.1.1.5. noodp/noydir

8.8.2. Image ALT tags

9. Automated programs that made up the Search Engines

9.1. Spiders

9.2. Indexer

9.3. Query Processor

10. What tools use in SEO Keywords Search?

10.1. Google's AdWords Keyword tool

10.1.1. suggests keywords

10.1.2. provides estimated search volume

10.1.3. predicts the cost of running paid campaigns for these terms

10.1.4. How to determine volume for a particular keyword

10.1.4.1. set the Match Type to [Exact]

10.1.4.2. look under Local Monthly Searches

10.1.5. How to know which keywords to target?

10.1.5.1. understand the demand for a given term or phrase

10.1.5.2. understand work required to achieve those rankings

11. What to expect if SEO is carried out properly?

11.1. Increase PageViews

11.2. New Visitors count

11.3. Search traffic count

11.4. Keywords bounce rates

12. growing-popularity-and-links

12.1. Link signals

12.1.1. Used by search engines

12.1.2. Global popularity

12.1.2.1. need other link partners

12.1.2.1.1. earn trust and authority with the engines

12.1.3. local/topic-specific popularity

12.1.4. anchor text

12.1.4.1. what is anchor text?

12.1.4.1.1. One of the strongest signals the engines use in rankings

12.1.5. TrustRank

12.1.5.1. In order to weed out this irrelevant content, search engines use systems for measuring trust

12.1.6. Link neighborhood

12.1.7. Freshness

12.1.7.1. continue to earn additional links over time are commonly refer to freshness

12.1.7.1.1. What does system use it for?

12.1.8. Social sharing

12.2. Link building basic

12.2.1. "Natural" Editorial Links

12.2.1.1. Links that are given naturally by sites and pages that want to link to your content or company.

12.2.1.1.1. Require no specific action from the SEO,

12.2.2. Manual "outreach" link building

12.2.2.1. SEO creates these links by emailing bloggers for links, submitting sites to directories, or paying for listings of any kind.

12.2.2.1.1. SEO often creates a value proposition by explaining to the link target why creating the link is in their best interest.

12.2.3. Self-created, Non-Editorial

12.2.3.1. Hundreds of thousands of websites offer any visitor the opportunity to create links through guest book signings, forum signatures, blog comments, or user profiles.