Festival and Events Workshop

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Festival and Events Workshop by Mind Map: Festival and Events Workshop

1. Pre-event

1.1. Promotion

1.1.1. Website

1.1.1.1. Registration

1.1.1.1.1. Information Gathering

1.1.1.1.2. Invite a friend

1.1.1.2. Give-aways/contests

1.1.1.2.1. Send JPEGs and links to all sponsors of give-aways to cross promote

1.1.2. Bloggers

1.1.2.1. Pre-events to give bloggers "inside" information/access

1.1.2.1.1. interviews

1.1.2.1.2. pre-event orientation

1.1.2.2. Logos - send to all bloggers

1.1.3. Sponsorships

1.1.3.1. Collect logos to add to website/collateral

1.1.3.2. Give sponsors web links back to your websites

1.1.4. Social Media

1.1.4.1. Upcoming.org

1.1.4.2. Facebook

1.1.4.2.1. phone numbers

1.1.4.2.2. email address

1.1.4.3. Video

1.1.4.3.1. Youtube

1.1.4.3.2. Other video sites

1.2. Preparation

1.2.1. Twitter

1.2.1.1. Ask attendee to follow

1.2.1.2. Establish a hashtag

1.2.2. Collateral

1.2.2.1. Web links

1.2.2.2. Twitter handle

1.2.3. Media

1.2.3.1. Flickr/Picasa account

1.2.3.2. Youtube account

1.2.4. Venue

1.2.4.1. electricity/outlets/extension cords

1.2.4.2. broadband

2. During the Event

2.1. Announcements

2.1.1. Broadcast with Twitter

2.1.2. Public address - pimp the twitter

2.1.3. Use the hashtag

2.1.4. Live Streams

2.2. Registration

2.2.1. Gather attendee info at the gate

2.2.2. New Media passes

2.3. Content creation - day of

2.3.1. Photos

2.3.2. Video

2.3.3. attendee interviews

2.3.3.1. Record on video

2.3.3.2. LIVE broadcast

3. After the Event

3.1. Content Gathering/From attendees

3.1.1. Look for hashtags

3.1.2. Link to blog posts

3.1.3. Link to photos

3.1.4. Link to video

3.2. Data analysis

3.2.1. How many people pre-registered?

3.2.2. How many people registered the day of?

3.2.3. How many referrals?

3.2.4. How many pre-registered actually showed?

3.2.5. What were the most effective promotions?

3.3. Sort content and generate buzz for next year

3.4. Post-production: make good content

3.5. Surveys

3.5.1. Conduct through out the year to gather info on what they want for next event