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Festival and Events Workshop by Mind Map: Festival and Events
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Festival and Events Workshop



Website, Registration, Information Gathering, Name, Email, Existing list, New list, Key social media, How did you hear about us?, Mobile # for text messages, Invite a friend, Email, Give-aways/contests, Send JPEGs and links to all sponsors of give-aways to cross promote

Bloggers, Pre-events to give bloggers "inside" information/access, interviews, pre-event orientation, Logos - send to all bloggers

Sponsorships, Collect logos to add to website/collateral, Give sponsors web links back to your websites

Social Media,, Facebook, phone numbers, email address, Video, Youtube, Other video sites


Twitter, Ask attendee to follow, Establish a hashtag

Collateral, Web links, Twitter handle

Media, Flickr/Picasa account, Youtube account

Venue, electricity/outlets/extension cords, broadband

During the Event


Broadcast with Twitter

Public address - pimp the twitter

Use the hashtag

Live Streams


Gather attendee info at the gate

New Media passes

Content creation - day of



attendee interviews, Record on video, LIVE broadcast

After the Event

Content Gathering/From attendees

Look for hashtags

Link to blog posts

Link to photos

Link to video

Data analysis

How many people pre-registered?

How many people registered the day of?

How many referrals?

How many pre-registered actually showed?

What were the most effective promotions?

Sort content and generate buzz for next year

Post-production: make good content


Conduct through out the year to gather info on what they want for next event