PLAYDIUM

Sports and Entertaining Marketing, Marketing Mix

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PLAYDIUM by Mind Map: PLAYDIUM

1. Product

1.1. Entertainment

1.1.1. Videogames

1.1.2. Go Karts

1.1.3. Baseball Domes

1.1.4. Bumper Cars

1.1.5. Ticket Redemption Games

1.1.6. Miniature Golf

1.1.7. Water Wars

1.1.8. Rock Climbing

1.1.9. Bungee Trampoline

1.2. Food & Drink

1.2.1. Mezzanine Bar & Lounge

1.2.1.1. Pizza

1.2.1.2. Salads

1.2.1.3. Nachos

1.2.1.4. Chicken Wings

1.2.1.5. Hot Dogs

1.2.1.6. Hamburgers

1.2.1.7. Chicken Fingers

1.2.1.8. Fries

1.2.1.9. Onion Rings

1.2.1.10. Poutine

1.2.1.11. Panzerotti

1.2.1.12. Drinks

1.2.1.12.1. Non-Alcoholic

1.2.1.12.2. Alcoholic

1.2.2. Megabytes

1.2.2.1. Hamburgers

1.2.2.2. Hot Dogs

1.2.2.3. Fish Sandwiches

1.2.2.4. Chicken Fingers

1.2.2.5. Nachos

1.2.2.6. Funnel Fries

1.2.2.7. Popcorn

1.2.2.8. Pizza

1.2.2.9. Italian Sausage

1.2.2.10. Salad

1.2.2.11. French Fries

1.2.2.12. Onion Rings

1.2.2.13. Drinks

1.2.2.13.1. Carbonated Beverages

1.2.2.13.2. Milk

1.2.2.13.3. Slushies

1.2.2.13.4. Fuse

1.2.2.13.5. Vitamin Water

1.2.2.13.6. Water

1.2.2.13.7. Juice

1.2.2.13.8. Starbucks Coffee and Tea

1.2.2.13.9. Powerade

2. Place

2.1. 99 Rathburn Road West Mississauga ON L5B 4C1

3. Consumer

3.1. Families with kids ages 6 – 16

3.2. Advertise to moms because they are usually the decision makers in the household

4. Competition

4.1. Other venues where families spend disposable income

4.1.1. Direct

4.1.1.1. Other Arcade Centres

4.1.1.2. Other Go Karting Places

4.1.1.3. Other Mini Golf Places

4.1.1.4. Other Rock Climbing Places

4.1.1.5. Other Bungee Jumping Places

4.1.1.6. Other Baseball Domes

4.1.1.7. etc.

4.1.2. Indirect

4.1.2.1. Malls

4.1.2.2. Movies

4.1.2.3. Bowling

4.1.2.4. etc.

5. Promotion

5.1. Advertising

5.1.1. Radio

5.1.1.1. Most bang for buck

5.1.1.2. Regional

5.1.1.3. Cheaper than television

5.1.1.3.1. 1 commercial at prime time is 5K on television, whereas for radio 1 week it is $3500

5.1.1.4. CHFI station to attract Mothers

5.1.2. Highway Signs

5.1.2.1. People were always driving and looking for places

5.1.2.2. Directs potential customers to the location

5.1.2.3. Are always seen

5.2. Social Media

5.2.1. Twitter

5.2.2. Four Square

5.2.3. Facebook

5.3. Deals/Specials

5.3.1. See Pricing Tuesday and Thursday Specials (Outdoor)

5.3.2. See Pricing :Stimulation Saturdays (Indoor - Video Playing Cards)

5.3.3. See Pricing: Powerplay Wednesdays (Indoor - Video Playing Cards)

6. Pricing

6.1. Indoor

6.1.1. Total Attraction Play Cards

6.1.1.1. $15

6.1.1.1.1. 80 CR

6.1.1.2. $20

6.1.1.2.1. 120 CR

6.1.1.3. $25

6.1.1.3.1. 160 CR

6.1.1.4. $30

6.1.1.4.1. 200 CR

6.1.2. Video Playing Cards

6.1.2.1. Powerplay Wednesdays

6.1.2.1.1. $22 for 4 Hours

6.1.2.2. 2 Hour Power Card

6.1.2.2.1. $22

6.1.2.3. Stimulation Saturdays

6.1.2.3.1. $25 for 4 Hours

6.2. Outdoor

6.2.1. Regular Pricing

6.2.1.1. Rock Climbing

6.2.1.1.1. $5 - 1 Climb

6.2.1.1.2. $8.50 - 2 Climbs

6.2.1.2. Go Karts

6.2.1.2.1. $4.50 - 1 Lap

6.2.1.2.2. $17 - 5 Laps

6.2.1.2.3. $22 - 9 Laps

6.2.1.3. Mini Golf

6.2.1.3.1. $3.98 - Round of 18

6.2.1.4. Water Wars

6.2.1.4.1. $3.00 - 1 Bucket

6.2.1.4.2. $10 - 4 Buckets

6.2.1.5. Bungee Trampoline

6.2.1.5.1. $8.00

6.2.2. Tuesday and Thursday Specials

6.2.2.1. Rock Climbing

6.2.2.1.1. $4.00

6.2.2.2. Go Karts

6.2.2.2.1. $2.00/Lap

6.2.2.3. Mini Golf

6.2.2.3.1. $2.00/Round

6.2.2.4. Water Wars

6.2.2.4.1. $2.00/Bucket

6.2.2.5. Bungee Trampoline