Human Connection in Social Media

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Human Connection in Social Media by Mind Map: Human Connection in Social Media

1. Successful Humour

1.1. Humane Society

1.1.1. Two sources

1.2. reddit secret plan for world domination

1.3. How The Home Depot Uses Comedy (and an Orange Cat) to Help Tell Its Story

1.4. Samsung

1.4.1. Commercial

1.4.2. Samsung Kangaroo

1.5. JCP 3

1.6. Engaging or Silly?

2. Good Talk

2.1. Examples

2.1.1. @earlsrestaurant

2.1.2. @TacoBell

2.1.2.1. Taco Bell Puts a Ring on It

2.1.3. Cute Brand Mascots

2.2. Thoughts on Good Talk

2.2.1. How Delta's Tweet Saved the Brand Day

2.2.2. Treat Content Publishing as a Privilege by Sharing the Awesome

2.3. Who's talking about this? (Thought leaders)

2.3.1. @unmarketing

2.3.2. @kimberlygrimms

3. Bad Talk

3.1. Thoughts on Bad Talk

3.1.1. @TriciaCawley

3.1.2. Lessons From Amy's Baking Company

3.1.2.1. Can You Recover?

3.1.3. Open Internet, Insert Foot

3.1.4. Social Media as Breaking News Feed

3.1.5. Infographic

3.1.6. Hooters

3.1.7. Nutella

3.1.7.1. Open Letter

3.1.7.2. Survive Unscathed?

3.1.8. Social Advocacy & Politics: No Jokes for Congress (Especially Not on Twitter)

3.2. Examples

3.2.1. Guilt

3.2.2. Nike's PR disaster is a lesson for Loblaw's

3.2.3. Amy's Baking Company

3.2.4. Facebook Surgery

3.2.5. Fitch the Homeless

3.3. Who's talking about this? (Thought leaders)

3.3.1. Susie Parker

3.3.2. @RebekahRadice

3.3.3. @Jeff_Scheider

3.3.4. @steveolenski

3.3.4.1. JCP 2

3.3.4.2. JCP 1

4. Theories about Successful Social Media Interaction

4.1. Thought leaders

4.1.1. Inc.com

4.1.2. @MariSmith

4.1.3. @smichm

4.1.4. @asponsoredlife

4.1.5. @jaybaer

4.1.6. @kimberlygrimms

4.1.7. Stefan Pollack

4.2. Blogs

4.2.1. The Reaction to No Reactions

4.3. Articles

4.3.1. Myths

4.3.2. Social Media in Tragedy

4.3.3. How to Handle Your Tweets when Sensitive Stories Arise

4.3.4. Personal vs. Business When It Comes to Social Media

4.3.5. Every Organization Needs a Chief Marketing Improvisation Officer

4.3.6. 3 Easily Overlooked Social Media Mistakes that Sabotage Your Results

4.3.7. Don't Paint it Pink

5. Engaging Content

5.1. Examples

5.1.1. Calgary Zoo uses Instagram for its annual report

5.1.2. McDonald's Ask Campaign

5.1.3. The Secret Behind Oreo's Social Media Campaign

5.1.4. Pizza DVDs

5.2. Who's talking about this? (Thought leaders)

5.2.1. @Cmdr_Hadfield

5.2.1.1. Talk about him

6. Employee Connection

6.1. Engaging content

6.1.1. Navy Seals

6.1.2. Motivation

6.2. Who's talking about this? (Thought leaders)

6.2.1. Social Media Examiner

6.2.1.1. Article

6.2.2. Jason Falls

6.2.2.1. Video

6.2.3. Zahrah Al-Harazi

6.2.3.1. Blog

7. Company Reputation

7.1. Examples

7.2. Thoughts on Company Reputation

7.2.1. Facebook cover page

7.3. Who's talking about this? (Thought leaders)