1. Keyword Research
1.1. How to judge value of keyword.
1.1.1. Search for the term/phrase in major engines
1.1.1.1. Understand which website already rank for your keywords fives a valuable insight in the competition
1.1.2. Buy a sample campaign for the keyword at Google AdWords and/or Bing Adcenter
1.1.3. Using the data you've collected determine the exact value of each keyword
1.2. Growing Popularity & Links
1.2.1. Link signals
1.2.1.1. Used by search engines
1.2.1.2. Global popularity
1.2.1.3. Local/Topic-specific popularity
1.2.1.4. Anchor Text
1.2.1.5. TrsutRank
1.2.1.6. Link neighbourhood
1.2.1.7. freshness
1.2.1.7.1. Continual earn additional links over time
1.2.1.8. Social sharing
1.2.2. Link building basic
1.2.2.1. "Natural" Editorial links
1.2.2.2. Manual "Outreach" link building
1.2.2.3. Self-created, non-editorial
1.2.3. Metrics
1.2.3.1. Ranking for relevant search term
1.2.3.2. Competitor's backlinks
1.2.3.3. SEOmoz mozRank
1.2.3.4. Domain Authority
1.2.3.5. Number of links on a page
1.2.3.6. Potential Referral Trafic
1.2.4. Sample of links building strategies
1.2.4.1. Get your customer to link to you
1.2.4.2. Build company blog
1.2.4.2.1. Valuable
1.2.4.2.2. Informative
1.2.4.2.3. Entertaining
1.2.4.3. Create contents that inspire viral sharing & natural ranking
1.2.4.4. Be newsworthy
1.2.4.5. Find directories or listing of relevant resources
1.2.5. Show me the money
1.2.5.1. An aside on buying links