SEO Strategies

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SEO Strategies by Mind Map: SEO Strategies

1. Keyword Research

1.1. How to judge value of keyword.

1.1.1. Search for the term/phrase in major engines Understand which website already rank for your keywords fives a valuable insight in the competition

1.1.2. Buy a sample campaign for the keyword at Google AdWords and/or Bing Adcenter

1.1.3. Using the data you've collected determine the exact value of each keyword

1.2. Growing Popularity & Links

1.2.1. Link signals Used by search engines Global popularity Local/Topic-specific popularity Anchor Text TrsutRank Link neighbourhood freshness Continual earn additional links over time Social sharing

1.2.2. Link building basic "Natural" Editorial links Manual "Outreach" link building Self-created, non-editorial

1.2.3. Metrics Ranking for relevant search term Competitor's backlinks SEOmoz mozRank Domain Authority Number of links on a page Potential Referral Trafic

1.2.4. Sample of links building strategies Get your customer to link to you Build company blog Valuable Informative Entertaining Create contents that inspire viral sharing & natural ranking Be newsworthy Find directories or listing of relevant resources

1.2.5. Show me the money An aside on buying links