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Samina's PLN focus: What causes social media resistance? Is it the perception of a ‘dark side’ of social media? Are there distinct social media personality types? by Mind Map: Samina's PLN focus: What causes social media resistance? Is it the perception of a ‘dark side’ of social media? Are there distinct social media personality types?
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Samina's PLN focus: What causes social media resistance? Is it the perception of a ‘dark side’ of social media? Are there distinct social media personality types?

Please view in Presentation mode!


I am following on Twitter thought leaders in the area of social media, its uses, abuses & challenges posed to society from it. I've linked back to books written by these individuals, as well to articles in which they have been referenced by others.


Google Alerts

Results from Google Alerts setup for: - Criticisms of Social Media - The Dark Side of the Internet - Personalities Against Social Media

The dark side of the internet

Personalities against social media

Critisicms of social media


Blogs by thought leaders

Damon Brown - TED Blog

Clay Shirky Blog

Places we don’t want to go: Sherry Turkle at TED2012

Phil Simon Blog


Amy’s Baking Company unleashes the social-media monster

This article & embedded video is an example of the other end of the 'anti' social media spectrum - here, the social media bashing is not so justified. A clearly 'disillusion' restaurant owner & chef cries wolf about 'unfair' reviews on social media, but as Chef Gordon Ramsay witnesses, the 'monster' unleashed may not be social media here.

Facebook User Types Podcast

Web 2.0 Suicide Machine Video

TED Talks - Susan Cain - The Power of Introverts

Susan Cain offers some interesting perspectives:   The 20th century was the advent of culture of personality. The qualities that became important in this era were magnetism & charisma. Self help books written during this time were largely about - How to Win Friends & Influence People She says that the role models of this era are those who are really great sales people The precedent set from the above characteristics of the 20th century is what Cain says is what has become our cultural inheritance today.  

Disconnect - the movie


Sherry Turkle

Clay Shirky

Damon Brown

Susan Cain

Raffi Cavoukian


Social bookmarking tool Delicious to bookmark articles related to social media (non) usage.

Anti-Social Media: A Rising Rebellion Against Web 2.0?

This is a fascinating article on possible ways to permanently or temporarily break away from social media. Main takeaways: Web 2.0 Suicide machine: You can attempt to 'wipe out' much of your virtual footprint using this app. New York Times article illustrates how many young people use the "Deactivate" feature on Facebook as a means of social media hiatus, as they cannot strike a balance between 'real' and 'virtual' life.

In Defense of Social Media (At Least Some Of It)

This article is a merry debate on whether social media is a 'stupid' concept and whether all media is indeed social, as well as whether internet enabled technologies provide something that older forms of media did not. Scott Berkun's position (link his article Calling Bullshit on Social Media on following node) is that all media is social, and has been from the advent of time in the form of families, communities, etc. The author of this article, Joshua-Michele Ross) argues more along the lines of Clay Shirky, in that what's new about social technology is the power it lends to 'groups' in forming, propagating & collaborating. Ross says that "the Internet, and social technologies in particular, do not create much that is new in the way of content (or even human interaction as Berkun notes) but the medium massively accelerates our ability to create, share, connect and collaborate." Ross agrees with the generally accepted evils of social media including the ease of propagation of evil on social media stemming from peoples ill intentions (where the intentions alone have lived in humans for centuries). He does however defend social media by saying "I would also argue that the democratic promise of these tools – the promise that people can connect with each other without an intermediary ... holds the possibility of distributing power more evenly. If there is one root problem in much of this world – it is the concentration of power wielded by a small minority. We should celebrate any technology that lowers barriers to communication."

IBM: Companies slow to take on social media

2011 Study by IBM on social media adoption by companies.

Still Resisting Social Media for Your Business?

Article offers tips on how to get the most out of social media for businesses.

The Anti-Social-Network Social Network

Article covered the now defunct By/Association 'anti-social' social media. The idea was to foster introductions between creative types who are looking to expand their social horizons, and that members would be able to organize and host events through the service, similar to what does.


This work is licensed under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

Social Media Personality Type Charts

Google search results on Social Media Personality Types

12 types of social media personalities

10 Social Media Personality Types – Which One Are You?

10 Unique Social Media Personality Types

The Seven Personality Types on Social Media

8 Most Annoying Personalities on Social Media

Links to Jen & Sean's PLNs

This node is dedicated to my fellow MACTers links to their PLNs - the three of us started off with a similar thread of interest for our topics, and then branched out.



Conclusion: Revisiting my original questions: What causes social media resistance? Is it the perception of a ‘dark side’ of social media? Are there distinct social media personality types? Through the course of this PLN, and the material reviewed in the articles bookmarked via Delicious, searched on Google, items returned via Google Alerts, videos, books & blogs by thought leaders I am following on Twitter, I have come to believe that there is not one single cause that can be pinpointed as the sole reason why sections of the digital population resist social media. Below are my thoughts on the gamut of reasons why this resistance exists. From the material within this PLN, the topic I was able to find the most exhaustive information on is indeed the “dark side of the internet”, which can be extrapolated to the dark side of social media as we know it today. This dark side renders itself to easy access to “private” information (or at the very least, information not intended for the world en mass) – whether it is via prowling on Facebook where privacy settings are a moving target, stalking by governments on your “private” phone conversations, texts, emails. Another vastly concerning “dark” component of the virtual world as we know it, is our ever increasing dependence on it for love & life, that it may very well be skewing our perceptions of the “real” world (see node Alone Together by Sherry Turkle). I suspect that for a lot of possibly-risk-averse or cautious individuals (some may call them paranoid!), or people that have been ‘burned’ previously or witnessed others falling victim to virtual foul play - these fears, these spoken or unspoken risks of being “stalked”, bullied, reprimanded by peers, family, even governments, or the possibility of becoming “addicted” to a form of virtual drug becomes a deciding factor when choosing to ‘opt-out’, as much as possible, of leaving behind a social media footprint. On the flip side of the coin, there is also a compelling argument to be made about the “bright” side of the Internet, and with it, social media. From other material linked within this PLN, it is exhilarating to note that some powerful outcomes are emerging from the use, general powerfulness, and overwhelming greatness of social media platforms. Just in the very recent past, we have seen the power of social media – such as exposing the uglier side of governing – in the US, Turkey, Iran. As Clay Shirky says in Here Comes Everybody, what’s different about technology now is that it allows the formation of groups much more easily than ever before, with fewer transaction costs than ever before, with unprecedented reach of both bonding & bridging social capital. I believe that this very power will continue to generate more “good” (alongside the “bad” that is unquestionably there), rendering fewer and fewer “resistors” of social media within the next decade or so. In this time, I see social media awareness reaching a state of domestication and from it will come a generation of better informed users of social media who will click, post, tweet wiser, and generally make safer online choices. For the time being, however, there still remain a significant number of people who actively resist social media. Via Google searches and alerts, I can see that a number of people have been interested in developing charts based on the different personality types that exist in today’s social media. These range from people obsessed with documenting every possible moment of their lives on social media (some charts call this type the Social Athlete, others call them The Ultras) to those to do not volunteer information about themselves on social media, rather they surreptitiously go from wall to wall, tweet to tweet, stalking others (Social Lurkers). What I did not find a lot of information on is an area I would like to explore further – this is whether there is a spectrum of personality traits that make generally social individuals act one way in “real” life, and in quite another in there “virtual” life on social media. To turn this into a serious study, individuals trained in different fields will need to work together. While that is not within the scope of this PLN, I would like to suggest a preliminary series of questions I believe would be an essential first step in such a study of this dichotomy. I would categorize individuals based on their responses to these 10 questions: 1. Do you prefer face-to-face interactions or those over the Internet? (Y/N) 2. Do you behave differently in face-to-face interactions versus online ones? (Y/N) 3. How sociable would you rate yourself as in “real life” versus “virtual life”? On a scale of 1-10 (10 being you are a social magnet). 4. How interested are you in being outgoing in your “virtual life” versus “real life”? On a scale of 1-10, (10 being you cannot imagine life otherwise). 5. How comfortable are you sharing personal details of your life face-to-face with people in your inner circle? (On a scale of 1-10, 10 being “I don’t spare my friends of a single detail of a single hour of my life”). 6. Are you just as comfortable sharing the same personal details with the same inner circle members on a social media platform? (On a scale of 1-10, 10 being “Of course, what’s the difference, anyway?!”). 7. Do you ever worry that “your” data online is not really “yours”? (Y/N) 8. If so, would this worry prevent you from using certain forms of social media? (Y/N) 9. Do you think your clicks are being monitored? (Y/N) 10. If so, is this a deterrent for you in using certain forms of social media? (Y/N) I believe these questions can be useful in developing a ‘social media resistance personality test’, where responses to the questions can help categorize individuals within a spectrum ranging from ‘Total Resistor’ to ‘Quasi Resistor’ to ‘Non Resistor’ of Social Media. Thank you for your time!

Welcome to Samina's Personal Learning Network (PLN) Topic: “Social Media: The Dark Side & Why People Resist It”. Media – social or not, is changing around us rapidly. A staggering number of people have whole heartedly embraced the culture of digital citizenship maximization via social media, however, individuals around us also come from the opposite end of the digital spectrum who obsess about minimizing their virtual footprint within the context of social media. What causes this ‘resistance’ to social media? Is it the perception of a ‘dark side’ of the Internet? Are individuals predisposed to resisting social media based on personality traits? These are the questions I would like to explore in my PLN, since the dichotomy of otherwise social people who resist social media is puzzling to me on a personal level - I consider myself a social personal who resists, as much as possible, having more of a social media presence than is absolutely necessary. Odd? Yes, I think so. Am I alone in this state of ‘split personality’? No, I don’t think so. Let us explore! Tools I have used in my PLN: • Twitter to follow thought leaders in the areas of social media usage & impact, and to see who these folks are following, and follow them in turn! • Blogs on related topics & by thought leaders. • Books on various topics touching upon the questions I’m exploring. • Movies on social media, its uses & abuses. • Social bookmarking site Delicious to bookmark interesting articles on my area of interest. • Google Alerts on the negative sides of the Internet, social media personalities. While this PLN was created for my COMM 503 class, I expect it will keep growing in months to come! Some notes for you before you explore my PLN: • Please view the mindmap in Presentation mode by clicking the slideshow button. • In most nodes, I have added a Note with highlights of the material, my impression of it. Hold mouse over the Note symbol on the node for over a second to view it. Notes with a scroll bar may need to be clicked on outside of Presentation mode to in their entirety, as I have found the scroll bar on notes doesn’t work consistently. • Feel free to explore the individual links on every node to read/view the original material in its entirety, either during the slideshow or in regular View mode. I have attempted to link the different nodes that overlap in content or authorship – you will see a lot of connectors! Follow them through in View mode once you have seen the Presentation – for me personally, it was truly amazing to see how these topics are so intricately webbed (pun intended)! • I offer a synopsis of my findings at the end of the slideshow, as well as ideas I feel would be useful for further research on the topic. • All images used in my PLN have the original sources linked in the same node as the images. Thanks for stopping by =)