1. Keyword Research
1.1. Definitions
1.1.1. Identify keywords phrases that are used on Search Engine when people are looking for
1.2. Why?
1.2.1. Understand what visitors are searching for before they reach the website
1.2.2. Predict the market shift
1.2.3. Able to reach out to the correct visitors
1.3. Strategies
1.3.1. Choose correct long tailed keywords
1.3.1.1. e.g. Keywords that will helps to optimize the business goals
1.3.1.1.1. Optimize for maximum traffics
1.3.1.1.2. Optimize for higher conversion rate
1.4. Factors to choose correct keywords
1.4.1. High Populartity
1.4.2. Lower Competitors
1.4.3. High Relevance
2. Link Building
2.1. Factors that may negatively affect the ranking
2.1.1. Link from/to spam sites
2.2. Factors that increase ranking
2.2.1. Anchor Text
2.2.1.1. e.g. Click here, Read more
2.2.2. Link from trusted authority
2.2.3. More Inbound Links
2.2.4. Freshness of content
2.2.4.1. Keep updating the content of the website
2.2.5. Social Sharing