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Shopping by Mind Map: Shopping

1. Ethical Shopping

1.1. NO

1.1.1. AVAILABILITY

1.1.1.1. Range = not wide enough

1.1.2. PRICE

1.1.2.1. Would be too expensive

1.1.3. Don't care

1.1.3.1. not feeling fuilty

1.1.4. Don't know

1.1.4.1. lack of information

1.1.5. Quality

1.1.5.1. used to a brand

1.2. YES

1.2.1. Aware

1.2.2. Local means of production

1.2.3. Quality

1.2.3.1. no preservatives

1.2.3.2. organic

1.3. Global problem

1.3.1. Northern / Southern

1.3.1.1. Africa

1.3.1.2. America

1.3.2. Western / Easter

1.3.2.1. Asia

1.3.2.1.1. .

1.3.3. Pollution

1.3.3.1. ...

1.4. No dumping (= anticompetitive)

1.5. Solution

1.5.1. boycott

1.5.1.1. image

1.5.1.1.1. bad publicity

1.5.1.1.2. bad reputation

1.5.2. Web

1.5.3. Second-hand

1.5.3.1. Internet (eBay)

1.5.3.2. colthes technology

1.5.3.2.1. creating new needs advertising

1.5.3.3. garages sales

1.5.3.4. car boot sales

1.5.4. Logo companies

2. The science of shopping

2.1. RETAIL THERAPY

2.1.1. research on fashion marketing

2.1.1.1. triggers

2.1.1.1.1. psychological

2.1.1.1.2. physiological

2.1.1.1.3. that persuade customers to spend

2.2. Why do they try to be disorienting?

2.2.1. staying longer

2.2.1.1. more likely to spend

2.2.2. difficult to find things

2.2.2.1. you forget what you came for

2.2.2.1.1. start buying more items

2.3. What do shops do?

2.3.1. designed to give a pleasant experience

2.3.1.1. colours

2.3.1.2. lighting

2.3.1.3. designs

2.3.1.4. RETAIL THERAPY

2.3.1.4.1. the science of atmospherics

2.4. layouts

2.4.1. milk and bread

2.4.1.1. far away from the entrance

2.4.1.1.1. travel the full length of the store

2.4.1.2. (things everybody needs)

2.4.2. fruit and vegetables

2.4.2.1. near the entrance

2.4.2.1.1. more welcoming

2.4.2.2. provides an atmosphere

2.4.2.2.1. very positive

2.4.2.2.2. healthy feeling

2.4.3. RETAIL THERAPY

2.4.3.1. clothes shop

2.4.3.1.1. right-hand side of a store just inside the door

2.4.3.1.2. shelves : between hip and eye-level

2.4.3.1.3. back of the shop

2.4.3.1.4. ground floor

2.4.3.1.5. upper floor