To explore new business for Old Time Productions
by Trisonia Lewis
1. Question: Have we researched the new targeted customers?
2. Question: Is there a audience interested in this product?
3. Question: Can the company afford to take a loss?
4. Question: Will we lose key personnel in moving on this product?
5. Can we afford to lose key personnel in launching this product?
6. Do we have strong product? Has it been tested?
7. Have any focus groups been conducted?
8. Evidence: Old Time Productions has been in business for 75 years
9. Evidence: Their business has been successful for years
10. Evidence: Business is stagnant
11. Evidence: No new customers are coming in
12. Evidence: Old Management is against the idea or trying to acquire new customers
13. Evidence: New management is for acquiring new cutomers
14. Further Research: New Target Audience
15. Further Research: Have we done enough research?
16. Further Research: Do we have a strong budget?
17. Further Research: Do we have a solid business and marketing plan?
18. Purpose is to explore the feasibility of seeking new business
19. Question: Do we have a budget for research and launch?
