came because he heard about Robb's PaperlessPipeline
Came because of the address of the office being in Nashville
14 were my office
Robb tells team leaders, "Make as much money as you can with that team member before they learn enough to go out on their own, because they will want to branch out on their own eventually, and they will probably want to stay with RE/MAX Elite... So I just want you to know that."
Would be completely hands off, Tracks all closed properties in the MLS, Sends email to outside agent, "Thank you for co-oping a deal with our agent, if I can ever be of service to you, feel free to give me a call", "Thank you for co-oping a deal with our agent, if you've ever been curious about what an agent of your caliber would make and KEEP at a RE/MAX office like mine, click this link.", Sends email to office agent, "Do you think the agent you just worked with would be a good fit for the office?"
1 million people in Nashville
5000 to 6000 agents in the MLS
MLS agent count down 15% this year (Robb thought should have been more)
As far as monthly fee's go, I've got the 95/5 plan, and lower fee's with a split. If they are behind, we see if they have potential to catch them up... If they are dead doing nothing, we kick em off to our holding company.
I do give team leader a price break for bringing on the team leader.
Put in safegaurds, If team leader is not sharing X percentage, then I step in.
Some TL's will pay monthly fee for the team in exchange for taking a higher commission.
Paperless system for listing transactions to closed. Agents can access transaction files from ANYWHERE.
Been a HUGE savings in our office. Been able to cut staff, and make current staff more productive, and make agents do some of the TX work.
9 offices, 250 tx's per month, and only need 1 tx coordinator
Allows 90% of my agents to work at home, increases my profit.
Recruited an agent immediately after starting PaperlessPipeline
If agents are using this system, it doubles as a RETENTION Tool because agents won't lose their paperwork.
Because of culture and name brand. Perception in the marketplace that RE/MAX is expensive. Some agents look at this as a negative, but Robb LIKES it. It creates an elite producer threshold.
The RE/MAX national name brand, Right now consumers are wanting every advantage possible when they buy/sell their home.
Have 5, 6, or even 7 or more DIFFERENTIATORS over other RE/MAX offices, that create your powerful position.
I don't know if it's 1 service or product.
They are looking for a culture, they are looking for an office who UNDERSTANDS them. To give them the "warm fuzzy" feeling.
Over the years I have tried different programs. But really and truly... giving them some type of incentive doesn't work in the long run. They have to feel comfortable promoting you.
The 15 agents that came back, were sucked into the 'grass is greener' ... so they came back
Had 1 agent tell me, "When I left your company, agents would ask me, why did you go to THAT company?" ... I'm tired of these questions so can I please come back?
YES, they are either in my office, or near one of my offices.
We do make money with RE/MAX.
But we make more profits off the ancillary services, we can offer a more attractive fee for agents.
For 95/5 split, we charge $600 / month for AT HOME AGENT., includes RE/MAX fees
Charge transaction fee $31 / tx
Charge technology fee $29 / month
80/20 at $250 AT HOME AGENTS
90/10 at $450 AT HOME AGENTS
I am SOLE owner.
Private office is $1200 / month
Shared is less than $1200 / month
Some companies offer a Guarantee, but I do not.
Over 50% Of Home sales are from outside companies
Most profitable over all
Over 50% printing business is for outside agents
Most surprisingly profitable
Pays to lease space, and a small portion of residuals
Book appointments for 150 firms in TN
Move agents here who's businesses have gone down, to keep cost down for agents that didn't pay the fees
Outside agents have put their license in the holding company.