Codes + Conventions - Trailer

1. Director + Producer names - usually shown with the credits "from the makers of" or "award winning director/producer"

2. Production logos of film company

3. Main character introduced - usually early in the trailer and is also credited

4. Tagline Text - Black screen with writing to establish theme of the film

5. Intertitles = plot hints / themes

6. Voiceover - could be done by a voice over or audio from the film without the scene

7. Star Featured - main characters / celebrity cameo

8. Release date / season - the date or season e.g. "this summer" is shown to inform the audience

9. Title of the film - obviously important in advertising the film and establishing the film with the auduence - usually at the end of the trailer

10. Billing Block - shows website, twitter and facebook of film as well as production company logos and credits. Some also include a release date or season of the film

11. Rating Information (America) - a green screen shown before the film outlining what the film is rated

12. Scenes from throughout the film are shown to give plot hints tot he auduence and advertise the film visually

13. Mood Mask - sets the tone

14. Acclaimed actor - if an award winning actor is a character in a film, the trailer would include their awards or nominations

15. Review Quaotations - positive reviews of the film are usually quoted