Product

1. Abandons cart

1.1. Follow up

1.2. Offer

2. Course

2.1. Auto generated login

2.2. Receipt

2.3. Enrolled

2.3.1. Live course queued

2.3.2. Enrollment confirmation

2.3.3. Encouragement

2.3.3.1. 48hr

2.3.3.2. 96 hr

2.3.4. Completion

2.4. Expiring

2.4.1. 2 wk left

2.4.2. 1 wk left

2.4.3. 3 days left

2.5. Review purchase

2.6. Follow up email

3. Book

3.1. Auto generated login

3.2. Receipt

3.3. Access details

3.3.1. Login and access now

3.3.2. Login and prerelease deets

3.3.3. Bookclub

3.3.3.1. Auto delivery success

3.3.3.2. Auto delivery fail

3.3.4. Prerelease now available

3.4. Review purchase

4. Free course trial

4.1. Enrolled + login

4.2. Encouragement

4.2.1. 48hr

4.2.2. 96hr

4.3. Expiring

4.3.1. 2 wk left

4.3.2. 3 days left

4.3.3. Membership offer

4.4. Completion

5. Sample chapters

6. Purchase membership

6.1. Auto generated login

6.2. Receipt

6.3. Welcome email

6.3.1. 10 day follow up

6.4. Newsletter bi-weekly

6.5. Renewal email