1. 1) Keywords
1.1. Short Tail
1.2. Long Tail
1.3. TOOLS
1.3.1. WordTracker
1.3.2. KeywordDiscovery
1.3.3. Google Keyword Tool
1.4. RESEARCH
1.4.1. 1) Brainstorm
1.4.1.1. Who is your target market
1.4.1.1.1. Geograpical
1.4.1.1.2. Demographics
1.4.1.1.3. LISTEN
1.4.1.1.4. LIST THEM
1.4.2. 2) Categorize
1.4.2.1. by Theme
1.4.2.2. (sometime might need to do 3) Research first
1.4.3. 3) Research
1.4.3.1. Use keyword research tools
1.4.3.2. Start with seed categories
1.4.3.3. URL to keyword tool
1.4.4. 4) Compile
1.4.4.1. Export to spreadsheet
1.4.4.2. Re-categories as necessary
1.4.5. 5) Winnow (REMOVE)
1.4.5.1. non-Relevant keywords
1.4.5.2. Extreme low search counts
1.4.5.3. (involve clients at this stage)
1.4.6. 6) Determine Competitiveness
1.4.6.1. Levels (allintitle)
1.4.6.1.1. High Competitive
1.4.6.1.2. Competitive
1.4.6.1.3. Fairly Competitive
1.4.6.1.4. Non Competitive
1.4.6.2. TIPS: type in Google
1.4.6.2.1. allintitle:"yourkeywordphase"
1.4.6.3. Comparison
1.4.6.3.1. Global Searches
1.4.6.3.2. allintitle (AIT)
1.4.7. 7) Choose
1.4.7.1. Base on Number of Searches
1.4.7.2. Relevancy
1.4.7.3. Competitiveness Level
2. 2) Site Architecture
2.1. How pages are linked together
2.2. Link Juice
2.3. Navigation
2.3.1. Interest
2.3.2. Importance
2.3.3. SILO
2.4. Content
2.4.1. Base on the keyword research
2.5. Category SiteMap
2.6. URL and domain names
2.6.1. KeyWord Centric
2.6.1.1. Usability
2.6.1.2. Clickability
3. 3) HTML TAGs
3.1. Useful
3.1.1. 1) Title tags
3.1.1.1. VERY IMPORTANT
3.1.1.2. Place
3.1.1.2.1. In the source code
3.1.1.2.2. Right at the top of browser
3.1.2. 2) Meta description tags
3.1.2.1. Display
3.1.2.1.1. Google Search
3.1.2.2. Write as Compelling marketing Statement
3.1.2.2.1. Enticing
3.1.3. 3) Header tags (H!, H2, H3)
3.1.3.1. Use at headlines
3.1.4. 4) Anchor tags
3.1.4.1. Link anchor teg
3.1.4.2. IMPORTANT
3.1.4.3. Relevant description of the link
3.1.5. 5) Image Alt Attributes
3.1.5.1. Images Description
3.1.5.2. Treat as anchor text
3.1.5.3. Alt tag of click-able images
3.1.5.3.1. for Search
3.1.6. Technique
3.1.6.1. Combining Keyword phases
3.1.6.1.1. Title Tag
3.1.6.2. dash, colon, exclaimation
3.1.6.2.1. ignore by search engine
3.1.6.3. Meta Description
3.1.6.3.1. Start wilth name of the website or Company name
4. 4) Effective Good Content
4.1. Good
4.1.1. Regular pages on the website
4.1.2. Speak to target audience
4.1.3. Solve Problems
4.1.4. Answer Questions
4.1.5. Provide Information
4.2. BAD
4.2.1. Written only for Search Engine
4.2.2. New Node
4.3. Balance
4.3.1. Users
4.3.2. Search Engines
4.4. Types
4.4.1. Different competitiveness level
4.4.1.1. Home
4.4.1.2. Category Page
4.4.1.3. Sub-Category
4.4.1.4. Products or Services
4.4.1.5. Post. articles
4.4.1.6. About Us
4.4.1.7. Help
4.4.2. Website User comes First
4.4.2.1. Make Sense
4.4.2.2. Not Sprinkling Keywords
4.4.2.3. Not Stuffing keywords
4.4.2.4. WHO? What? WHERE?
4.4.3. Content
4.4.3.1. Select few keyword phrases
4.4.3.2. Add some of the keyword phrases in para
5. 5) Link Property
5.1. Link Popularity
5.1.1. Measure of links pointing to site
5.1.2. Quality Page
5.1.3. Anchor Text
5.1.4. Age of the Link
5.1.5. "Link-Worthy"
5.2. Google PageRank
5.2.1. Real vs ToolBar PR
5.2.1.1. Just Representation
5.2.2. Not the main goal of SEO
5.2.3. Main Objective of SEO
5.2.3.1. Obtain visibility in the search result
5.3. Best Way
5.3.1. AVOID
5.3.1.1. Link Building Tricks
5.3.1.2. Link Farms
5.3.1.3. Multiple site for cross link
5.3.2. Create and Promote
5.3.2.1. Link Worthy Content
5.3.3. Authoritative Source
5.3.4. Use Different Type of Content
5.3.4.1. Article
5.3.4.2. Blog
5.3.4.3. Videos
5.3.4.4. Slides Demo
5.3.4.5. Newsletter
5.3.5. Promote Your Content
5.3.5.1. Press Release
5.3.5.1.1. 24-7pressrelease.com
5.3.5.1.2. Prweb
5.3.5.1.3. MarketWire
5.3.5.2. Directories
5.3.5.2.1. Articles Directories
5.3.5.2.2. Video Directories
5.3.5.2.3. RSS Feed Directories
5.3.5.2.4. PodCast
5.3.5.3. Bloggers
5.3.5.3.1. Same Industry
5.3.5.3.2. Personal Connection
5.4. PAYOFF
5.4.1. INCREASE
5.4.1.1. Website Traffic
5.4.1.2. Links
5.4.1.3. Search Engine Ranking
6. REAL WORLD IDEAS
6.1. 1) Step-By-Step Blog Post
6.1.1. Technical How-Tos
6.1.2. Screen shots
6.1.3. Videos
6.1.4. PodCast
6.2. 2) Press Release
6.2.1. About the new content
6.2.2. RSS Blog Directories
6.3. 3) Write Abbreviated version
6.3.1. less than 400 words
6.4. 4) Find Bloggers
6.4.1. Same Industries
6.4.2. As Guest Post
6.5. Write for different languages
6.6. Social Networking
6.7. Interview Expertise or Authoritive Figure
7. 6) Social Media
7.1. Interact
7.2. SOCIAL MEDIA MARKETING
7.2.1. Target Audience
7.2.2. Relevant Communities
7.2.3. Objective: Active Participants
7.2.4. Know, Like and Trust
7.2.4.1. Promote You
7.2.4.2. Purchase From You
7.2.4.3. Recommend You
7.2.5. = Online Networking
7.2.6. SMM vs SEO
7.2.6.1. Opposite of SEO
7.2.6.2. Find People vs People Find You through search
7.2.6.3. Not Substitute for SEO
7.2.6.4. Would not provide direct links
7.2.6.4.1. usually have "no-follow" links attribute
7.2.6.5. Can provide traffic spike
7.2.7. Brand Monitor
7.2.7.1. What Other Say
7.2.7.1.1. Positive
7.2.7.1.2. Negative
7.2.8. KEY
7.2.8.1. Be Yourself
7.2.8.1.1. Authentic
7.2.8.2. Be Open
7.2.9. GET STARTED
7.2.9.1. Research
7.2.9.1.1. Existing Communities
7.2.9.1.2. Join in
7.2.9.1.3. Look for
7.2.9.1.4. Search
7.2.9.2. Create Social Media Profile
7.2.9.2.1. Own Name?
7.2.9.2.2. Brand Name?
7.2.9.2.3. Multiple Profiles?
7.2.9.2.4. Start with
7.2.9.2.5. Further Branch out
7.2.9.2.6. Make Friends and follow
7.2.10. Best Results
7.2.10.1. Become Part of the Communities
7.2.10.2. Participate
7.2.10.2.1. Existing COnversation
7.2.10.3. BE
7.2.10.3.1. Authentic
7.2.10.3.2. Helpful
7.2.10.3.3. Friendly
7.2.10.4. Self promo
7.2.10.4.1. Keep to Minimum
7.2.11. PARTICIPATE
7.2.11.1. Business Connection
7.2.11.2. DO
7.2.11.2.1. Read the Rules
7.2.11.2.2. Review
7.2.11.2.3. Look for unanswer questions
7.2.11.2.4. Ask Own Questions
7.2.11.3. DONT's
7.2.11.3.1. Too Much Fun
8. 7) Measuring Your Success
8.1. RANKING is poor measure of success
8.1.1. WHY?
8.1.1.1. Constantly Fluctuating
8.1.1.2. Ranking often geo-targeted
8.1.1.3. Google personalise the user result
8.1.1.3.1. Track activities in the browser
8.1.1.4. Not EQUAL to coversion or sales
8.2. Determine CONVERSION and Setting Up GOALS
8.2.1. Google Analytics
8.2.1.1. Dashboard
8.2.1.2. Traffic sources
8.2.1.2.1. Search Engine
8.2.1.2.2. Direct Traffic
8.2.1.2.3. Referring Site
8.2.1.2.4. Others
8.2.1.3. Search Engines tab
8.2.1.4. Keywords
8.2.1.4.1. Result
8.2.1.5. Get A Few Months data
8.2.1.6. ADVANCE gANALYTICS
8.2.1.6.1. Refer
8.2.1.6.2. Campaigns
8.2.1.6.3. Tips: Drive for newletter subscription
8.2.2. Example
8.2.2.1. Contact form submission
8.2.2.1.1. Thank You Page
8.2.2.2. Newsletter Sign-ups
8.2.2.3. Any Page need to view
8.2.2.4. Product Purchase
9. 8) Overall Strategy
9.1. TOP Technique
9.1.1. Optimise for
9.1.1.1. Target Audience
9.1.1.2. NOT Search Engines
9.1.2. Choose Keywords
9.1.2.1. Most Relevant
9.1.2.2. Best describe
9.1.2.2.1. Web Pages
9.1.3. Categorise
9.1.3.1. Site Architecture
9.1.3.2. Navigation
9.1.3.3. Important Pages
9.1.3.4. Use Anchor Text
9.1.4. Site "Crawler Friendly"
9.1.4.1. Title Tags
9.1.4.2. Meta Descriptions
9.1.4.3. Page Headlines
9.1.5. "Link Worthy" Site
9.1.5.1. Comprehensive Content
9.1.5.2. Multiple Forms of Media
9.1.6. RANKings
9.1.6.1. NOT true measure of success
9.1.7. Build and Maintain Online Link
9.1.7.1. Customers
9.1.7.2. Partners
9.1.7.3. Various Companies
9.1.8. Pomote in Social Media
9.1.9. Review Website Analytics
9.1.9.1. Conversion Tracking
9.1.9.2. Goals
9.1.9.3. Regularly
9.2. Resources
9.2.1. HighRankings
9.2.1.1. Newsletter
9.2.1.2. Forum
9.2.2. SearchEngineLand
9.2.3. Cre8pc
9.2.4. OutspokenMedia
9.2.5. Link Spiel
9.2.6. Marketing Words
9.2.7. SEOBook
9.2.8. CopyBlogger
9.2.9. Michael Gray aka Graywolf
9.2.10. GoogleBlog
9.2.11. Avinash Kaushik
9.3. Future of SEO
9.3.1. Crawler Friendly Site
9.3.1.1. ALWAYS IMPORTANT
9.3.2. Search
9.3.2.1. Universal
9.3.2.1.1. Video
9.3.2.1.2. Audio
9.3.2.2. Real-Time
9.3.2.2.1. Social Media Updates
9.3.2.3. Develop Content of different media
9.3.3. Content Searches
9.3.3.1. Less Commercial
9.3.3.2. More Organic
9.3.3.3. Need more that product pages
9.3.3.4. Link Worthy Content
9.3.4. NO.1 Key of Search Engine Success
9.3.4.1. Outstanding Content
9.3.4.2. Relevant Content