Facebook Competitions

How do you market a Facebook Competition? Here are some hints and tips to help you on your way!

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Facebook Competitions by Mind Map: Facebook Competitions

1. Advertising

1.1. Use a Sponsored Story on Facebook.

1.1.1. Create a tracking pixel and use it on yur website

1.2. Use an Advert on Facebook.

1.2.1. Create a tracking pixel and use it on yur website

1.3. Ask FB businesses that you are linked with to post an update about your compeitition.

1.4. If it's a big competition, write a Press Release or include in your other advertising avenues

2. External Websites

2.1. Embed the competition on your website

2.2. List competition on external sites like ukprizefinder

2.3. Post updates to Twitter, Google+, Pinterest

3. Other

3.1. Share your competition with Facebook Friends

3.2. Let your email marketing list know too!

3.3. Write a Blog Post about it

3.4. Share on forums you are active on (stick within T&Cs though!)

3.5. Make sure you have a relevant Privacy Policy, T&Cs and Rules in place.

3.6. Update your Google Analytics Goals or Clicky Goals to monitor website traffic

4. Choose the right App

4.1. Woobox, Shortstack or Tabsite to name but a few

4.2. One that has a URL that supports mobile

4.3. Like gate (to capture more fans)

4.4. Extra entries for sharing the competition with friends

4.5. Stores entrants details for contact and marketing

5. Your Facebook Page

5.1. Remind fans about your competition regularly, not all day everyday! A gentle nudge now and then, Post at different times of the day

5.2. Creat a "buzz" a few weeks/days before your competition starts. Post teasers about your prize or keep people guessing.

6. Competitions you can run

6.1. Sweepstakes

6.1.1. Users enter email, name etc.

6.2. Essay

6.2.1. People write a poem/tagline and other users vote

6.3. Photography

6.3.1. People submit a photo and can vote via the app

6.4. Video

6.4.1. People submit a video and vote via the app