Name You Web Site

1. Outcomes:

1.1. Link to the product your want to sell

1.2. Do a google search to make sure the name is available

1.3. Keep name short

1.4. Provide 3 alternative names

2. Define Customer

2.1. Seth Godin's 3 steps

2.1.1. Customers you can ID and reach

2.1.2. Problem they want to solve using your solution

2.1.3. The desire & ability to spend money to solve the problem.