1. Blog post
1.1. infographic
1.2. live on site week before twitter chat
2. Weddings delayed for Financial Reasons:
2.1. 23% Overall debt
2.2. 34% due to house prices
2.3. 24% employment
2.4. http://www.montrealgazette.com/life/Majority+weddings+delayed+financial+reasons+survey+finds/8554460/story.html
3. Timeline
3.1. Week before
3.2. Day before
3.3. Day of
4. Q's & A's for chat
4.1. Checklist
4.1.1. here’s a checklist for you to build on:
4.1.2. Start with a welcome introduction (a couple of minutes to let your chat participants introduce themselves and begin tweeting about your event).
4.1.3. Announce your chat topic (pick one specific idea for each of your chats to keep the discussion focused).
4.1.4. Tweet your own thoughts and ideas on that topic.
4.1.5. Give at least 5 minutes for your chat participants to share their ideas (retweet the best ones).
4.1.6. Summarize the most important points as you go along.
4.1.7. Ask questions (label your questions as Q1, Q2, etc., to make it easy for your chat participants to answer and encourage discussion).
4.1.8. Retweet and summarize the best answers.
4.1.9. Share some related tools and links and invite your chat participants to share their own as well (retweet the best ones).
4.1.10. Announce the upcoming end of the chat and thank everyone for participating.
4.1.11. Tweet the chat conclusions.
4.1.12. Announce the next chat day/time and topic.
5. Gift Card
5.1. Amazon gift card of $50
6. Tools
6.1. http://socialmediatoday.com/node/1542671
6.2. use hootsuite
6.3. tweetdeck
6.4. http://twebevent.com/
7. Hashtag
7.1. unique
7.2. short
7.3. memorable
7.4. easy to type
8. Date and Time
9. Moderators
9.1. Brandi
9.2. Heidi
9.3. Amber
10. Promoting the chat
10.1. create badges
10.1.1. allow followers/fans to easily spread the word
10.2. create a static reference page
10.2.1. information about twitter chats
10.2.2. info about THIS chat
11. Summarize and analyze chat
11.1. http://storify.com/
12. Tips
12.1. "It's better to build a Twitter chat around a topic of interest that's directly related to your brand,"
12.2. Be Clear About Your Goals Going Into the Chat
12.3. Choose a Schedule and Be Consistent
12.4. Bring In Thought Leaders
12.4.1. partners
12.4.2. guest speakers