1. Structure and content
1.1. Primary content areas
1.1.1. Product (Or just "Vim9"?)
1.1.1.1. Management
1.1.1.2. Reporting
1.1.1.3. Analytics
1.1.1.4. ^^ These are not necessarily separate pages
1.1.1.5. Potential to include other "product" areas if needed e.g. Migration
1.1.1.6. Datasheets
1.1.2. Process (Or just "DEEPtm" ?)
1.1.2.1. Infographic presentation
1.1.3. Insight
1.1.3.1. Longform content - blogs/news - content agency should give input into what appears here
1.2. Secondary content areas
1.2.1. About
1.2.2. Management and investors
1.2.3. Careers
1.3. Lose "Partner", "customer" and "Testimonial" sections - integrate these into the rest of the site
1.4. Consider use of current content agency for copywriting - or we can supply one
1.5. Homepage
1.5.1. Introduce key offerings "Exony gives you..." - this is designed to address both new and returning audiences - "what else can I do"
1.5.1.1. Don't use automatic carousel, but perhaps clickable promo similar to http://www.fitbit.com/uk
1.5.2. Show some vital statistics
1.5.3. Include some current content - news/blog/social - limit this to 1-3 items - meet expectation
1.5.4. Should be a longish, relaxed page with multiple segments - avoid squat 'corporate' style
2. Global concepts
2.1. Somewhat streamlined structure - but a move to a radically reduced structure risks conveying 'lightweight' - we want to create some balance
2.2. More integrated presentation of offering: Exony gives you...management, reporting, analytics etc Current presentation of products and services is unclear and unattractive to reader
2.3. Highly polished design and tight, focused copywriting
2.4. Dramatically shorten written content for marketing areas - use blog/news/commentary if longform copy is needed
2.5. Use numbers/stats/infographics
2.6. Do we understand how global branding works beyond logo?
2.7. Evidence through logos, number stats, map-based stats
3. Graphic design and images
3.1. Balancing "innovative" against "lightweight"
3.2. Light, flat, typographic focus
3.2.1. Minimise different type styles - we don't want to look like 37 Signals
3.3. "Lab"
3.4. Images
3.4.1. Realistic not symbolic
3.4.2. No handshakes - can software be shown?
3.4.3. Can we get photographs of office with whiteboard walls?
3.4.4. Infographics - short ones
3.4.5. Mix statement background photography with flat backgrounds
3.5. Interesting references
3.5.1. http://www.cambridgehealthcare.com/
3.5.2. http://www.vinci-airports.com
3.5.3. http://www.globallogic.com/ideas
3.5.4. http://www.ge-energy.com/insights/index.jsp
3.5.5. http://www.fitbit.com/uk - features/benefits carousel
3.6. Mobile-first approach - uncluttered
4. USPs we want to convey
4.1. Innovation - "completely new approach"
4.2. Heritage, deep understanding of issues
4.3. Scientific, analytical, professional
4.4. Adoption model
5. Other ideas
5.1. Can we introduce a philosophy section similar to https://www.google.co.uk/intl/en/about/company/philosophy/
5.2. Can we get photography of the office with whiteboard walls?
5.3. We discussed an idea around map-based plotting of key stats. This might work if the data is available - it would show number of seats, contacts handled, data points analysed?
5.3.1. Challenges - is data available? how granular is geoplotting? - potentially better expressed as infographic-style display - users asked to identify location, or number of seats, or potentially service required
5.3.2. Should be displayed in an integral setting somewhere rather than in own 'stats' section. Perhaps homepage slice
6. Tech and functionality
6.1. Drupal CMS - simple to use, already understood, flexible
6.2. Datasheet delivery functionality must be improved - currently low quality
6.2.1. Improved design for datasheets
6.3. content broadcast - available if needed, but suggest not
6.4. External services - deliver through Salesforce wherever possible, keep website lean - avoid low impact "private" areas
6.5. Simple responsiveness to mobile/tablet
7. What NDP can offer
7.1. Reliable, pragmatic delivery through strong process
7.2. Collaborative approach with content agency
7.3. Excellent design credentials
7.4. Experienced internal consultants, well-advised through external consultants
8. Budget
8.1. Approx £60k
8.1.1. Website structure, design and build, project management
8.1.2. Infographic design
8.1.3. Our copywriting
8.1.4. Some photography