Launch Overview

1. Ongoing

1.1. Quarterly & Monthly Contests

2. Post Launch

2.1. Stick

2.1.1. Customer Service running smooth

2.1.2. Surprise Bonuses start coming out

2.2. Forced Continuity Bonus

2.3. Normal Promotion Mode

2.4. Set up Next Launch

2.5. Set up ReLaunch

3. Setup

3.1. Set up Site for Launch

3.2. Write Marketing Sequence for Launch

4. Launch

4.1. Buzz 2-3 weeks out

4.2. Final Countdown - Day Before

4.3. Launch Announcment

4.4. Multiple Consumption Channels

4.5. Tsunami

4.6. Deadlines

4.7. Last Chance

5. Buzz

5.1. Initial Survey - Long before

5.2. First Hint - 5 weeks out

5.3. Late Survey - 4 weeks out

5.4. Teasing Anticipation - 2-3 weeks out

5.5. SubList - 2 weeks out