Wake Up the Senses with an Image to Match Your Message

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Wake Up the Senses with an Image to Match Your Message by Mind Map: Wake Up the Senses with an Image to Match Your Message

1. The elements of your company's identity. See pg 43 for a list. Open note here to explore Identity's role...

2. Name & Logo - Jantsch discusses on pg's 44 & 45

3. Seek professional graphic design help. Put together your own creative brief to assist. These are creative brief elements.

3.1. Describe what & why

3.2. List your goals

3.3. Tell your story

3.4. Sketch your audience

3.5. Define your core message

3.6. Attach meaning & metaphor

3.7. Explain what you don't want

4. Identity standards

4.1. Telephone

4.2. Voice mail

4.3. e-mail

4.4. Sights, sounds & smells

4.5. Dress

5. Process as a marketing tool. Open note here for more detail.

6. Perform an Identity Audit - measure the negative & positive impact your company has. Open note here...

7. Created by Dave Rothacker for Service Nation Alliance members.