Get Your Entire Team Involved in Marketing

1. Created by Dave Rothacker for Service Nation Alliance members

2. Create a marketing board of directors

3. Database as service to your customers

3.1. Knowledge database

3.2. Best of class

3.3. Real time roundup

3.4. Cutting-edge B2B

3.5. Reminder

4. Marketing

4.1. Is everyone's job

4.2. Is your job

5. Marketing roundtable

6. Routinely educate - your staff must know:

6.1. Description of your ideal client

6.2. Your marketing purpose

6.3. Your talking logo

6.4. Your core message

6.5. Your marketing kit

7. Make marketing education part of:

7.1. Your hiring process

7.2. Your business cards

7.3. Employee manual

7.4. Quarterly all-staff

7.5. Talking logo practice

7.6. Telephone training