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The Tipping point by Mind Map: The Tipping point
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The Tipping point

the law of the few

connectors

paul revere, american revolution, midnight 19th april, 1775, Boston Harbour to lexington, Word of mouth epidemic, started by a stable boy, surprised the British by the unsuspecting attack, silversmith, connected with all 7 regiments

Roger hardow, Collects people like others would collect stamps, keeps a book of people he's met birthdays and anniversaries, is happy to be have shallow friendships, Natural gift

6 degress of separation, Rod Steiger, Most connected actor in history, surname experiament-same life situations yet varying numbers from 9-108 prove its a natural gift

have their feet in many niches

allow others access to niches they don't naturally belong in.

are naturally interested in others

Lois weisberg, commissioner of cultural affairs in chicago as well as many other careers., Helen Doria 'lois sees things in you that you don't see in yourself'

salesmen

persuasive

skilled, Builds up trust in 10 mins

likeable, Charming, case study of the news readers and political influence

Tom Gau, subtle actions are persuasive, case study of onfluences of 'yawning', Affective communication test to measure ability to send emotion., test on students- asked to do certain movememnts while listening to a debate on tuition fee's....resulting in an influence of opinion, Rhythmic body language, emotions are outside in

innovators

start trends

are different

don't just slide from one group there is a chasm between them

translators

apply their own take to something

make it usable

take information and ideas from a highly specialized world and translate them into a language the rest of us can understand

marvens

gathers of information

networkers who pass information on

experts of information

want to help people

are teachers

Mark albert, Linda price, marketing proffessor, University of Nebraska, Pioneer in Marven Research, interviews marvens like mark albert, case study coffee bean buyer, quoted as 'unselfish', economist

rules of epidemics

contagious

geometric prgression

anti-crime virus, new york crime, broken window theory

many small groups, magic number 150, limit to intellectual capacity, alot of what we remember is stored in devices or people, peer pressure, others expectations, gore case study

little changes big effects

20 kids started international trend, hush puppies success

dramatic

demolition of high rises, Baltimore syphilis outbreak, breakdown of medical services, increase in crack, spreading of infected population

80/20 ratio, car accidents, Boss man case study

Power of context

environment

conditions and circumstances

graffiti,crime infected tubes, Bernard Goetz, Reduction of graffiti, Reduction of crime, Safer environment, Breakdown on fare beating, Reduction of petty crime, Effective message sent, 1 in 7 caught were conficted criminals, Reduction of weapons carried, Change of message sent out and attitude

influences how we feel

cell block experiament

terrifying atmosphere-fight or flee?!

New node

Stickiness Factor

once advice is practical and personal it becomes memorable

Images/maps, Student Tetnis advertisement campaign

context of message matters

we can only read small amounts of text at a time

understandability, clarity, Blues clues, no confusion or hype, distractions, what kids don't understand they don't pay attention to.

sesame street, tried to appeal to children and adults, wanted to educate kids from deprived backgrounds so they had an advantage before preschool, mixed fantasy and reality to get the kids to engage, Joan Gantz Cooney started it

packaging of information matters

right circumstances