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The Tipping point by Mind Map: The Tipping point
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The Tipping point

the law of the few

connectors

salesmen

innovators

translators

marvens

rules of epidemics

contagious

little changes big effects

dramatic

Power of context

environment

influences how we feel

New node

Stickiness Factor

once advice is practical and personal it becomes memorable

context of message matters

packaging of information matters