paul revere, american revolution, midnight 19th april, 1775, Boston Harbour to lexington, Word of mouth epidemic, started by a stable boy, surprised the British by the unsuspecting attack, silversmith, connected with all 7 regiments
Roger hardow, Collects people like others would collect stamps, keeps a book of people he's met birthdays and anniversaries, is happy to be have shallow friendships, Natural gift
6 degress of separation, Rod Steiger, Most connected actor in history, surname experiament-same life situations yet varying numbers from 9-108 prove its a natural gift
have their feet in many niches
allow others access to niches they don't naturally belong in.
are naturally interested in others
Lois weisberg, commissioner of cultural affairs in chicago as well as many other careers., Helen Doria 'lois sees things in you that you don't see in yourself'
skilled, Builds up trust in 10 mins
likeable, Charming, case study of the news readers and political influence
Tom Gau, subtle actions are persuasive, case study of onfluences of 'yawning', Affective communication test to measure ability to send emotion., test on students- asked to do certain movememnts while listening to a debate on tuition fee's....resulting in an influence of opinion, Rhythmic body language, emotions are outside in
don't just slide from one group there is a chasm between them
apply their own take to something
make it usable
take information and ideas from a highly specialized world and translate them into a language the rest of us can understand
gathers of information
networkers who pass information on
experts of information
want to help people
Mark albert, Linda price, marketing proffessor, University of Nebraska, Pioneer in Marven Research, interviews marvens like mark albert, case study coffee bean buyer, quoted as 'unselfish', economist
anti-crime virus, new york crime, broken window theory
many small groups, magic number 150, limit to intellectual capacity, alot of what we remember is stored in devices or people, peer pressure, others expectations, gore case study
20 kids started international trend, hush puppies success
demolition of high rises, Baltimore syphilis outbreak, breakdown of medical services, increase in crack, spreading of infected population
80/20 ratio, car accidents, Boss man case study
conditions and circumstances
graffiti,crime infected tubes, Bernard Goetz, Reduction of graffiti, Reduction of crime, Safer environment, Breakdown on fare beating, Reduction of petty crime, Effective message sent, 1 in 7 caught were conficted criminals, Reduction of weapons carried, Change of message sent out and attitude
cell block experiament
terrifying atmosphere-fight or flee?!
Images/maps, Student Tetnis advertisement campaign
we can only read small amounts of text at a time
understandability, clarity, Blues clues, no confusion or hype, distractions, what kids don't understand they don't pay attention to.
sesame street, tried to appeal to children and adults, wanted to educate kids from deprived backgrounds so they had an advantage before preschool, mixed fantasy and reality to get the kids to engage, Joan Gantz Cooney started it