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Taiwan business manager English-training challenge by Mind Map: Taiwan business manager English-training
challenge
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Taiwan business manager English-training challenge

Audience

College educated business managers

Skeptical about training

Low self-confidence in English skills

Low competence in English skills (esp. with respect to business conversations & email writing)

English is not first language

Behavior

Students will be able to

write business emails in English

have business conversations in English

understand business culture norms in English-speaking contexts

Condition

Host on web server

Access from desktop computers (LAN?)

Extrinsic rewards

in Taiwan

infrastructure

cultural norms

Degree

Training complete in 1 year

Training costs < $1M

All students are able to write a 500-word email with <10 errors (syntax, grammar, spelling, word choice)

Managers can conduct business negotiations in English with >90% effectiveness as compared to similar ones in their first/strongest language

Managers can convey in written form, the same business-related ideas as they can in their first/strongest language

Managers can orally describe the company's mission effectively

Deliverables/Evaluation tools

Emails based on simulated scenarios, written first in strongest language, then in English. Assess for errors/effectiveness.

Critiques of others' business negotiations in English

Simulate oral negotiations in strongest language, then in English. Videotape and provide qualitative feedback.

Project/presentation in English (managers choose format) to demonstrate understanding of company's mission