Make Workforce Personas Part Of Your Lean Technology Tool Kit
by John Michl
1. has better technology at home than at work
2. Presented
2.1. Ted Schadler Vice President, Principal Analyst Forrester Research
2.2. get the new report on workforce data
3. Consumerization of IT
3.1. Consumer attitudes towards tech determines how they behave on adoption
4. What percentage of workforce
4.1. works away from desk? 33%
4.2. are optimistic of technology? 57%
4.3. uses Web conferencing? 24%
5. Workforce personas
5.1. mobile professional
5.1.1. wants tech to support awork-from anywhere lifestyle
5.1.2. 31% of the workforce
5.1.3. college or advanced degree
5.1.4. sales, marketing, consultant
5.1.5. optimistic about tech
5.2. deskbound contributor (1 of 4)
5.2.1. keep it simple becaue it's just a way to get the job done
5.2.2. 19% of workforce
5.3. Offline Enhusiast
5.3.1. 26%
5.4. Accidental iWorker
5.4.1. uses computers because it's required for the job
5.4.2. 24% of workforce