EventInArea
by Oleg Dats
1. business development
1.1. revenue streams
1.1.1. affiliate program with kvytky.ua (2-6%)
1.2. partnerships
1.2.1. parter.ua (60% ticket market)
1.2.2. kvytky.ua (30% ticket market)
1.2.3. platfor.ma (top educational events)
1.2.4. gazeta.ua
1.2.5. Интересный Киев (leader on excursions market)
2. customer development
2.1. I don't search for events. I don't have time
2.2. I can find everything I need on the Village
2.3. Events come to me
3. weekly digest
3.1. 2 cities, 1300 users
3.2. Open rate 23%, Click rate 9%
4. content
4.1. FB events 45%
4.2. Partners 30%
4.3. Crawling 15%
4.4. Manually created 10%
5. experiments
5.1. Personal digest
5.2. Twitter for events: Persiki.co
5.3. iframe integration: gazeta.ua (30 visits/day)
6. mobile app
6.1. 7 publications
6.2. 600/370 (25 users/day)
7. traffic sources
7.1. SEO
7.2. Cooperation with event organizers
7.3. Growth hacks
7.4. Ticket rafles
7.5. Backlinks from event organizers