Commit to Your Marketing with a Plan, Budget, & Calendar

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Commit to Your Marketing with a Plan, Budget, & Calendar by Mind Map: Commit to Your Marketing with a Plan, Budget, & Calendar

1. Set marketing goals / communicate them- You Must:

1.1. Really want to accomplish goal

1.2. Believe it's possible to accomplish goal

1.3. Put goal in writing

1.4. List in detail all benefits of achieving goal

1.5. Set deadline for achieving goal

1.6. List what stands in way of achieving goal

1.7. List what skill, knowledge & people you need to assist you

1.8. Have plan to accomplish goal

1.9. Constantly revise plan

1.10. Make a commitment

2. Created by Dave Rothacker for Service Nation Alliance members

3. Goals that support Duct Tape

3.1. Vision goals

3.2. Tactical goals

3.2.1. Revenue

3.2.2. Profit

3.2.3. Your income

3.3. Marketing tactic goals

3.3.1. Number of active suspects

3.3.2. Free reports distributed

3.3.3. Prospect generated

3.3.4. Appointments made

3.3.5. Prospects converted to clients

3.3.6. First time clients

3.3.7. Web site visitors

3.3.8. PR mentions

3.3.9. Referrals

3.3.10. Business cards handed out

3.3.11. Workshops presented

3.3.12. Testimonials received

4. The logistics of time

4.1. Real time

4.2. Deal time

4.3. Meal time

5. Your time

6. Create Marketing Tracking Gauge

6.1. Prospect to customer ratio

6.2. Lead generation reports

6.3. Lead conversion reports

7. Budget

8. Client contribution factor

8.1. Acquisition cost

9. Create budget - stick to it

10. Test, track and adjust your budget

11. The calendar

11.1. Map marketing year by activity

11.2. Create monthly marketing theme

11.3. Make daily appointment habit

12. Powerful marketing habit of 5's

12.1. Write 5 handwritten notes thanking clients for past support and business

12.2. Call 5 past clients & make offer they can't refuse

12.3. Call 5 existing clients & find out how you can serve them better

12.4. Call 5 prospects & offer free info