Commit to Your Marketing with a Plan, Budget, & Calendar

1. The logistics of time

1.1. Real time

1.2. Deal time

1.3. Meal time

2. Your time

3. Create Marketing Tracking Gauge

3.1. Prospect to customer ratio

3.2. Lead generation reports

3.3. Lead conversion reports

4. Budget

5. Client contribution factor

5.1. Acquisition cost

6. Create budget - stick to it

7. Test, track and adjust your budget

8. The calendar

8.1. Map marketing year by activity

8.2. Create monthly marketing theme

8.3. Make daily appointment habit

9. Powerful marketing habit of 5's

9.1. Write 5 handwritten notes thanking clients for past support and business

9.2. Call 5 past clients & make offer they can't refuse

9.3. Call 5 existing clients & find out how you can serve them better

9.4. Call 5 prospects & offer free info

10. Set marketing goals / communicate them- You Must:

10.1. Really want to accomplish goal

10.2. Believe it's possible to accomplish goal

10.3. Put goal in writing

10.4. List in detail all benefits of achieving goal

10.5. Set deadline for achieving goal

10.6. List what stands in way of achieving goal

10.7. List what skill, knowledge & people you need to assist you

10.8. Have plan to accomplish goal

10.9. Constantly revise plan

10.10. Make a commitment

11. Created by Dave Rothacker for Service Nation Alliance members

12. Goals that support Duct Tape

12.1. Vision goals

12.2. Tactical goals

12.2.1. Revenue

12.2.2. Profit

12.2.3. Your income

12.3. Marketing tactic goals

12.3.1. Number of active suspects

12.3.2. Free reports distributed

12.3.3. Prospect generated

12.3.4. Appointments made

12.3.5. Prospects converted to clients

12.3.6. First time clients

12.3.7. Web site visitors

12.3.8. PR mentions

12.3.9. Referrals

12.3.10. Business cards handed out

12.3.11. Workshops presented

12.3.12. Testimonials received