Whiteboard Markers
Just an initial demo map, so that you don't start with an empty map list ...
1. GfK
1.1. market share development
2. BW
2.1. € and units development
2.1.1. Yearly/Quarterly/Monthly
2.1.2. by Country & by Industry
2.1.3. by SKU/ by set / by color
3. Competitors
3.1. Who are they?
3.1.1. Which brands?
3.1.2. Which products?
3.2. Listing Overview
3.2.1. Listing levels at countries
3.2.2. Listing levels per account
3.3. Promos
3.3.1. What kind of promos are competitors having?
3.3.2. At what frequency?
3.4. Sets
3.4.1. Which competitors have sets?
3.4.2. Do their sets work? Which ones? Why?
3.5. Pricing
3.5.1. Compared to our products
3.6. Online Presence
3.6.1. Where are they present?
3.6.1.1. e-Commerce sites?
3.6.1.2. Marketplaces?
3.6.1.3. Own webshops?
3.6.1.4. Social Media & Blogs
3.6.2. Are they very active? How?
3.7. Other Communication methods
3.7.1. Printed media?
3.7.2. Catalogues?
3.7.3. Present in fairs?
3.8. POS
3.8.1. Which competitors have POS solutions?
3.8.2. How present are they?
4. Sales Channels
4.1. Where are these products sold
4.1.1. Which channels
4.1.2. Which industries
4.2. To whom are they sold?
4.2.1. Who uses them?
4.3. Any incentive possibilities?
4.3.1. For the buyer?
4.3.2. For the end user?
5. edding
5.1. What are they?
5.1.1. Which products?
5.1.2. Which SKU's
5.2. Listing Overview
5.2.1. Listing levels at countries
5.2.2. Listing levels per account
5.3. Promos
5.3.1. What kind of promos do we have?
5.3.2. At what frequency?
5.4. Sets
5.4.1. Which sets do we have
5.4.2. Which ones are working
5.4.3. In which industry are they working
5.4.4. In which country are they working
5.4.5. Is there a best practice we can learn from?
5.5. Pricing
5.5.1. Retail price vs recommended price
5.5.2. Compare retailers & e-Comm sites
5.6. Online presence
5.6.1. Where are we present?
5.6.1.1. e-Commerce sites?
5.6.1.2. Marketplaces?
5.6.1.3. Social Media & Blogs
5.7. Other Communication methods
5.7.1. Printed media?
5.7.2. Catalogues?
5.7.3. Present in fairs?
5.8. POS
5.8.1. Do we have POS solutions designed for WB Markers?
5.8.2. If yes, do they work? Where are they? Who uses them?
5.9. Seasonality
5.9.1. Is sales affected by it?