Case: TecHarbor Partner

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Case: TecHarbor Partner by Mind Map: Case: TecHarbor Partner

1. Particpants:

1.1. TecHarbor

1.2. Covertix

2. Noise

2.1. Events

2.2. Campaigns

2.2.1. Webinar

2.2.2. email shots

2.2.3. call outs

2.2.4. etc

3. Materials

3.1. Logowork

3.2. Go to market

3.3. presentations

3.3.1. external

3.3.1.1. gated

3.3.1.2. open

3.3.2. internal

3.4. White Papers

3.4.1. external

3.4.1.1. gated

3.4.1.2. open

3.4.2. internal

3.5. Classified

4. TH Website

4.1. About

4.2. Audience

4.2.1. Who is the buyer persona?

4.2.1.1. Hierarchie

4.2.1.2. Function

4.2.1.3. Vertical

4.2.2. Who are the main painholders?

4.2.2.1. Biggest impact on personal situation

4.2.2.2. Biggest impact on financial

4.3. Purpose

4.3.1. Which pains are cured

4.3.2. Regulatories

4.3.2.1. EU Data Privacy Act

4.3.2.2. Anything

4.3.2.3. SoX

4.3.2.4. SEC

4.3.3. ROI

4.4. Solutions

4.4.1. Products

4.4.2. Services

4.4.3. FAQ

4.5. Technology

4.5.1. Overall description

4.5.2. Requirements

4.5.3. Geek-Information

4.6. Usecases

4.6.1. Main Painholder 1

4.6.2. Main Painholder 2

4.6.3. Main Painholder 3

4.7. Media

4.7.1. Whitepapers (gated)

4.7.2. Canned webcasts

4.8. References

4.8.1. By vertical

4.8.2. Geo

4.9. News

4.9.1. Wordpress

4.9.2. Twitter

4.9.2.1. all Covertix employees

4.9.2.2. Covertix

4.9.2.3. Widget!

5. Actions